If you’re going to all the trouble to produce a video and put it up on YouTube or Facebook, you want to get the most out of it. I’ve got three simple tips for you to make sure you maximize your efforts. The first one is creating a custom thumbnail.
If you look back at my old videos, you’ll see that I didn’t always do this, and, sometimes, to an embarrassing degree. I captured my very first slide as me with my mouth open, which doesn’t look very attractive.
Making a custom thumbnail is more important than just avoiding an unattractive look on your face. The other thing it does is it sells the click. It sells the user on clicking on your video, so they watch the content that you produced. That image is probably the most important thing that they’ll see.
The next one, not to undermine the value of words, is the title of your video. What that title is describes the video and, once again, sells the user on clicking on it.
Just as importantly, it also tells YouTube what the content of the video is and lets YouTube serve it up for the proper search term. Titling your video properly is incredibly important.
The last tip is native posting. A lot of people will post a video on YouTube and then copy that video and post it again on Facebook. It’s a huge mistake and it loses a lot of traffic.
Facebook actually gives a very strong preference, a 10x preference in fact, to video content that’s posted directly on Facebook. Rather than posting on YouTube and reposting it on Facebook, post it again natively on Facebook. You’ll get as much as 10x the traffic for your organic Facebook video.
With that said, if you’d like some help with your video strategy, feel free to reach out to us. We look forward to hearing from you.
One last thing, if you have any questions that you would like answered, feel free to put them in the comments. I’d love to answer them in a future video. Thanks.