Preparing for 2016: Digital Strategy in the New Year

It may not seem like it, but 2016 is right around the corner, and with a new year comes a whole new batch of digital considerations.

Traditional advertising continues to morph into the digital realm with social media juggernauts at the reins.

It’ll be important to stay organized in the coming months. Our very own Alicia Kan created a free marketing plan template for 2016 that you can access here.

With that in mind, here are a few tips to keep your digital strategy fresh in 2016.

Keep it Social

digital marketing plan strategy 2016Many of our clients use Pinterest as a tool to stay connected with their customers and share dynamic, creative content. Going into 2016, keeping up to date on Pinterest and other important social media entities means a greater ROI for your brand. Shopping a brand with promoted Pinterest pins can generate hundreds of thousands of views for hundreds of dollars or less.

On more unexplored territory, Instagram has been working with marketing affiliates on a phased rollout of its advertising platform, which should become available to the public by the end of this year. Instagram says its ad recall for sponsored posts is over two times the norm for online advertising.

We have the opportunity to leap into this unprecedented area feet forward and establish innovative ways to increase brand exposure.

New Year, New Rules

What else to keep in mind as we barrel into a new year? Mobile. Data. Ease of Access. Now that you’re tidying up and preparing new budgets, take mobile into account if you haven’t already and consider a mobile-friendly website. If users on mobile devices can access your site, that means more traffic and a boost in your search engine rankings.

We’re seeing mobile develop into a new digital frontier, and sometimes even a battlefield. In late August, T-Mobile CEO John Legere declared open battle against what he calls data “thieves” who swallow thousands of gigabytes of data.

Why is this important? More and more, it’s becoming evident that the way we interact with data online (and now through mobile devices) can have a real world impact on the bottom line of a thriving business.

Clean Up

Okay, it’s been months since spring cleaning. You enjoyed the summer, but now the dust is starting to pile up again and you might be worried about clearing your mental space to tackle 2016. Here’s a couple useful tools to keep data in check:

Infogr.am – Take client reports and mounds of data and turn them into easy to navigate, colorful infographics. You can share these internally to better understand your business or distribute externally to increase brand exposure with something more elegant than hard data.

AdWords enthusiast? Check out Google’s new Report Editor they’ve started to tease on their blog. Google’s new tool will allow you to explore, sort, segment and visualize account data so you can take control of any frazzle over the next few months.

Finally, if you haven’t already, connect with a time tracking service like Everhour to hold yourself accountable and get a better understanding of when and where to allocate resources.