Dallas Social Media Advertising Services
Paid Social Media Advertising Increases Awareness, Leads, & Sales
Engage with Customers Where They Spend their Time and Reap the Benefits.
It’s difficult to find a company who hasn’t used–or at least considered–paid social media advertising as part of their marketing program. In fact, a 2021 HubSpot poll shows that nearly 80% of marketers say they buy paid social ads on various social media platforms. Given that as of October 2021, there are more than 4.5 billion (with a B) people active on social media, it’s hard to justify not using paid social advertising as part of your marketing strategy.
Another study from Global Web Index finds that social media users report spending almost two and a half hours per day browsing and messaging. And they’re not just there to keep up with the latest news about their high school classmates. Almost 28% of Internet users 16-64 say they find new products, brands, and services through paid social advertising. And more than 40% of this group claim to visit social platforms to research products and/or brands their considering. Note that among the 16-24 age group, this number increases to 50%!
If you’re ready to get going with paid social ads, where do you start? Which network should you use and what should you expect to spend? What type of ads are needed? There’s a lot to think about, research, and learn. Is this something you can do for yourself, or should you hire professionals at a paid social agency?
Social Media Marketing in Dallas
For more than a decade, Globe Runner has helping businesses, both large and small, reach their customers through social media ads on platforms like Facebook, YouTube, and LinkedIn, just to name a few. The experts at our Dallas social media marketing agency will sit down with you to learn about your customers and business objectives. Next, the team at our paid social agency goes to work on a plan to achieve your goals, whether they are to increase brand awareness, boost traffic, or generate qualified leads.
First, our paid social advertising team will determine the right platforms for your ads. There are a lot of choices, but one size definitely does not fit all. Depending on the customer profile and business objectives, some platforms are better than others. Next, we will develop audience targeting strategies, which vary greatly between platforms as do budget recommendations.
While this is taking place, creative assets, a.k.a. the ads, are being developed. Ads can take many forms– from single image ads to carousel ads to video ads, and more. If needed, our team can optimize an existing landing page the ad will link to, or write, design, and build a new conversion-optimized landing page to capture all the new leads your ads will be generating.
While the campaigns are running, our team continually monitors performance, makes strategic tweaks, and tests new creative assets and ad types, striving for continual improvement. Then we report on performance once per month to check progress and keep everyone informed on results.
Facebook Advertising Services
Facebook, the world’s largest social media network, with close to three billion active users, is an excellent advertising platform for both B2C and B2B companies. Even with tighter controls on user data, Facebook advertising is still an excellent way to reach very targeted audiences using a wide range of criteria including demographics, location, shopping habits, interests, and much more.
Instagram Advertising Services
Fast-growing Instagram offers Facebook’s targeting options on an ultra-engaging platform tailor-made for rich media content. The majority (83%) of users say they use the platform to learn about new products and services and an even higher percentage (87%) take action after seeing them there. Instagram is an ideal platform to showcase amazing creative assets.
LinkedIn Paid Advertising
Thought to be the most trusted of the social networks, LinkedIn advertising is an ideal way for B2B companies of all sizes to reach key decision makers. LinkedIn offers targeting options by industry, job title, seniority, company name, company size, and much more in addition to standard demographic criteria. Almost half (46%) of social media generated traffic to corporate websites is a referral from LinkedIn.
YouTube Advertising Services
YouTube ads now reach 2.56 million active users or about one third of all the people on Earth! This represents amazing growth of nearly 12% in the past year. As a Google company, YouTube advertising offers a multitude of targeting options and numerous ad types including skippable and non-skippable in-stream ads, in-feed video ads, masthead ads, and more. With Globe Runner’s YouTube advertising services, you can reach hyper-targeted audiences based on their interests, demographics, and viewing habits.
Remarketing advertising, sometimes called retargeting, is a fantastic way to continue to promote your products/services to “warm audiences” who viewed your content once but did not take the desired “conversion” action. The paid social ads experts at Globe Runner can create remarketing audiences on YouTube, Facebook, Instagram, LinkedIn and other networks based on views of certain content plus additional parameters such as recency, length of viewing time, etc. Remarketing shows your ads to people who have already shown interest, moving them through the pipeline from “warm” prospects to “hot” leads to “red hot” customers!
Advertising on More Social Media Networks
Globe Runner is a full-service agency, which means we also offer paid social ads on other relevant social networks like Twitter, TikTok, Pinterest, Snap Chat, and Reddit, just to name a few. So, if your audience is on another network, or paid social on another platform is right for your product or service, we will recommend it, then make it happen!
Frequently Asked Questions about Paid Social Media Advertising
When should you consider doing paid social ads?
Consider paid social ads when you need a cost-effective way to build brand awareness, generate leads, boost website traffic, and maximize reach and engagement among a finely tuned target audience. Paid social ads allow for targeting customers based on their demographics, interests, and affinities for subject matter and content.
Is YouTube paid social or paid search?
Some might consider the advertising on YouTube paid social because users create and share their own content on the platform. Others might consider the advertising on YouTube paid search because the platform is built around a massive search engine that handles millions and millions of searches each month. Still another group might consider YouTube advertising a hybrid of paid social and paid search.
What is the difference between paid search and paid social?
Paid search is the term for ads that appears on search engine results pages. The advertiser is charged for the ad only when a viewer clicks on it.
Paid social is the term for ads that appear on social networks. Each network calculates advertising costs differently. Some networks, such as Facebook, calculate ad costs using more than one method. Certain ad types allow the advertiser to choose if they will pay upon click of the ad or if they will be charged each time their ad accrues a certain number of impressions.
Why are paid ads important?
Paid ads are a useful way for businesses to market their products and services to audiences who will be interested in them. This is especially helpful for new businesses or companies that have added new product and service offerings to their websites who have not yet achieved top search engine rankings.