Social Media Marketing Agency Services
Build Awareness, Establish Relationships, & Boost Engagement
The average American spent more than 1,300 hours on social media last year, according to a study conducted by Uswitch. About one quarter of that time (297 hours) was spent on Facebook alone! And nearly as much of this total, about 23% or 277 hours, was spent on Instagram! You may think, because of your industry, target audience or business model, your customer does not want or expect to find your business on social media. But that just isn’t the case.
Why Work with our Dallas Social Media Agency?
Research has shown that increasingly, people are looking to social media to discover new brands, to look for products and services, and even to make business decisions. Here are the fascinating facts from the Sprout Social study:
- 43% of participants spent more time on social media in the last year to find new products.
- 55% of consumers learn of new brands on social media networks.
- 72% of companies say they use social media info to make business decisions!
- 91% of business leaders will increase social media budgets in the coming 3 years.
- 78% of users said they will buy from a business after a positive social media experience
Are companies spending more on social media management because of its high ROI? Not necessarily. Organic (a.k.a. non-advertising) social media efforts don’t typically generate quick returns. They require an investment in time and effort to build an audience and establish relationships over time. Social media marketing is not a quick turn proposition, but the results are worth it.
If your company is on social media and your engagement is through the roof, congratulations and keep it up! But if you think your company could be getting more out of social media marketing, or if your business is not yet active on the right networks, now is the time to make it happen!
Social Media Marketing Services for Small Businesses & Large Companies
How do you know which social media networks are the right for your company, or should you be active on all of them? These are good questions. The answer is, it depends on your industry, business type, customer, and goals. When you work with Globe Runner, we will prepare a comprehensive plan to find your customer on social media and attack your goals with a multi-pronged approach. Our social media management services may include one or more of the following:
Facebook – With nearly three billion users active each month, Facebook is the most popular social network that has a global reach. Facebook offers many ways for companies to connect with their customers including Facebook groups, events, messaging, advertising, and more.
Instagram – Owned by Facebook parent company Meta, Instagram is made for sharing rich media content such as videos, images, and memes. Hashtags are an important way for content to be discovered on Instagram and our social media experts will perform hashtag research to ensure your company uses them to full advantage.
YouTube – Its content is viewed for roughly one billion hours per day worldwide and those who use YouTube regularly understand how easy it is to lose track of time there. It’s an ideal platform for explainer videos and for demonstrating products and services. Owned by Google, we consider YouTube a hybrid of social network and search engine, which makes it chock full of opportunity.
Google My Business – While most don’t consider Google My Business (GMB) a social network, Google Posts, executed via a GMB account, pick up where Google+ left off. Businesses on GMB can create social posts that are part of the knowledge panel result for a Google search of the company name.
LinkedIn – The most trusted of all the social platforms, LinkedIn can be an excellent venue for B2B social media marketing. The network even offers targeted organic posting options that allow companies to share a post with a certain portion of their following but exclude some segments.
Twitter – Catering heavily to breaking news and link sharing, everything posted on Twitter is public by default. Consumers often use Twitter to address customer services issues with businesses in a public forum.
Other Platforms – There are a plethora of other social networks available such as Pinterest, Snap Chat, Reddit, the rapidly growing TikTok, and more. If any of these are the right platforms to reach your audience, we will include them in your plan.
Advertising– If you’re starting from scratch with no social media presence, and/or are in an extremely competitive vertical, we may include social media advertising in your plan. Advertising is the fastest way to get your company in front of a finely tuned target audience. Paid social media ads can be a cost-effective way to build a robust online following quickly.
Frequently Asked Questions about
Social Media Marketing in Dallas
What are social media marketing examples?
Social media marketing includes posting videos, images, captions, hashtags, and more to one of several social media networks including Facebook, Instagram, Twitter, LinkedIn, Snap Chat, TikTok, Reddit, etc. For example, a cooking specialty store using social media marketing might sell products on social media networks, post when new products are added to inventory, demonstrate how products are used in an explainer video, promote cooking classes with a celebrity chef, promote gift baskets for the holidays, announce a new store location, etc. The store might also create private groups where customer of the store can engage with each other (and store personnel) to discuss new ways to use products, share recipes, offer menu ideas, favorite wine and meal pairings, etc.
What is unique about social media marketing? What are social media marketing services?
Social media marketing is unique because a company and its audience can communicate with each other. Traditional marketing techniques, like broadcast advertising, print ads, direct mail, billboards, etc. typically involve one-way communication. Social media marketing agency services, like those offered by Globe Runner, promote brand awareness and share company information with current and potential customers. Larger goals for social media marketing services are to boost interest, start conversations, build relationships, generate leads, and sell products and services.
What are the advantages and disadvantages of social media marketing?
The advantages of social media marketing are that it can be a relatively inexpensive way to reach target audiences, build awareness, and create relationships with customers. There are not a lot of disadvantages to social media marketing unless you decide not to use it at all. Not utilizing social media marketing would allow your competitors to gain a tremendous competitive advantage.
What are the challenges of social media marketing?
There are a few challenges of social media marketing but fortunately, they are outweighed by the benefits. Social media is popular so your message will compete for attention so it’s important to use the right voice, words, and graphics for the network and your customers.
Another challenge is that some people don’t use social media or use it in a very limited way to interact with friends and family only. Most marketers understand that no one communication channel will reach every customer. But several billion users on social networks is a good start.