From exchanges to earning, link building has evolved over the course of the last decade and a half. Link building, as Moz says, is an art, and the way we approach that art adapts in response to a fast-changing digital environment.
It is important that everyone on your team understands the value of search engine optimization and you implement a company culture of link building. The video goes over some great first steps in developing a culture of link building. These tips are effective for both small businesses and large corporations.