Load Speed is probably the number one factor that has a big impact on your site, SEO, user experience, and leads on your website.
The world is getting more connected.
Mark Zuckerberg’s speech talked about the unmanned drones that will fly around the world and provide internet to third world countries so people can get online and go to Facebook, surf the web, and be part of the digital community.
If you want to reach those millions of consumers, you’re going to have to have a website that loads quickly because they are not going to wait around for a slow site through potentially a weak internet signal that’s coming in through a drone airplane that’s flying over them.
Even if you don’t want to reach the rest of the world and only want to deal with hyperlocal, people are more and more on their phones, moving around, who might have weak cellular signal, and having a fast loading site is important. So, test your site.
A good tool to use can be Pingdom Tools, or Google, which has a speed test of its own. These tools will help you understand where your site is failing. If your site contains large images or videos that take a long time to load, figure out how to minimize that. If it’s triggering error reports, take care of that.
Look at services like enabling caching, or content delivery with CEN, to figure out how you can achieve a faster and faster load speed. The better that gets, the more engagement you will generate from search engines or people.
As a rule of thumb, 1.8 seconds is what Google officially uses to determine whether or not the speed is sufficient. Run through some of these tests through different servers all over the world and see just how close you can get to 1.8 seconds. If you’re not quiet there, give us a call and we can help you with load speed.