by Samantha Arigapudi

Would you stay on a site that’s hard to navigate? How in the world do you get to your cart? Where are the product reviews?

Failure to find what you need means the company lost your business, business that could have led them to more customers and brand ambassadors. User experience is key not only to building your brand but building your sales. If you don’t have the resources to do a complete redevelopment, you can adopt these simple and affordable steps to improve your website’s user experience on the path towards effective digital marketing.

Lead the Way: Easy-to-Use Navigation

Your website should reflect your business plan and vision for your company, meaning it should be clear and organized. Your navigation bar and menus are the landmarks of your site. Instead of burying important information and calls-to-action, provide the tools consumers need to get to where they need to go.

If you’re unsure of where customers are clicking out, run some research and follow the purchase process. Where are customers getting hung up? Maybe a friendly CTA (call-to-action) or redirect is the best way to get them back on track.

Short Attention Spans: Measure Load Speed

Vine, a six-second video feed, is the perfect example of the short attention span we’ve developed in recent years. With a world of information at our fingertips, we’re anxious to access every tidbit right away. Which means, if your page takes more than three seconds to load, you’re in trouble.

Some of the ways to fix your load speed include:

• Indexing your content database (organize content into relevant categories)
• Eliminate unnecessary tracking codes (stick to the important analytics)
• Use Google Search Console’s PageSpeed Insights Tool (get a specific look at what’s slowing down your site)

Google knows how impatient web surfers are and takes page load speed into consideration, especially when it comes to SEO rankings, so use their tools to your advantage.

Keep It Consistent

A consistent layout is reflective of your brand. Is it hodge podge with inconsistent messaging throughout? A consumer might think your brand and customer service is the same way.

Bring credibility to your company by using consistent brand images throughout and using a similar page-to-page layout. Be sure to place attention on your calls-to-action by placing them on the same area on every page.

These are just a few ways you can improve your website’s UX. Still not getting the attention you deserve? Contact us at Globe Runner for a quick, free website audit.