You know the feeling. You really want to get in shape, but getting started is just. so. hard. However, every day you put it off is another step further away from your end goal. In all reality, a little bit of time each day and a lot of discipline can be truly transformational.
The same can be said of your site’s SEO. You don’t need to be an SEO expert to help your website perform like it’s optimized by one. In fact, you really only need about 15 minutes of daily maintenance to keep your site performing at full tilt.
Don’t believe us? Below are some high-impact SEO changes that can increase your website traffic in about 15 minutes a day.
Start with a Website Audit
When was the last time you evaluated your website’s SEO? If it’s been more than a year (or worse, never) time to crack the whip.
There are free online tools that can give you a general idea of what you’re up against. However, hiring a digital marketing agency to perform a SEO audit for you is bar-none one of the best investments you can make for your business.
If auditing yourself, here are four areas you’ll want to pay close attention to:
- Your meta tags and meta descriptions
- The keywords you rank for
- The content on each page
- Your site speed
Quickly Optimize your Site
Ok, so you know where to put your focus. Let’s get down to brass tacks so you can improve your Google ranking and grow your brand.
First, read over your meta descriptions and titles. These are what the search engines use to determine what the content on your site is about. It’s also what users will read before deciding whether to click on your site or not. Remember that your meta’s should be keyword-driven, no more than 160 characters, and grammatically perfect.
Next, make a list of the keywords you’re currently ranking for. Beside it, make a list of the keywords you’d like to rank for. Make sure any new content you’re generating on your site aligns with each of these words and phrases.
Which brings us to step 3, your site’s content. Typically, the more copy you have on each page, the better the search engines will be able to crawl and recommend your site in searches. We tell our clients to come up with about 300 well-written words per page, even the ones that don’t seem like they need a lot of explaining. Bonus points if the content is organized by sub-headings!
Not a wordsmith? This is a time it really pays to hire a copywriter. The more polished your content the more effective your website will be.
Finally, there’s the matter of your site speed – specifically, the speed of your mobile site. You can test your website for free at Think With Google. However, desktop speeds aren’t altogether unimportant. If you want to check both in one go, try the Google Developer site for Page Speed Insights. After it scores your site, it’ll also furnish concrete ways you can improve your SEO and load time.
Remember that just like exercising, small adjustments in your daily routine can accumulate to big, lucrative changes down the line. Apply this logic to your site’s SEO and you’ll be staring down a first-page ranking faster than you can say “Globe Runner.”
And of course, if you want to simply leave it in our capable hands – just say the word!