Announcing the New gTLD SEO Power Rankings Index

As a part of Globe Runner’s effort to monitor and track the New gTLD domain names, starting today, we are announcing the Globe Runner New gTLD SEO Power Rankings Index. Quite simply, these are the New gTLDs that currently, on a collective basis, have the most SEO (search engine optimization) ranking power in the Google search engine.

New gTLD SEO Power Rankings Index

New gTLD SEO Power Rankings Index
1 .email
2 .today
3 .cool
4 .link
5 .domains
6 .xyz
7 .sexy
8 .land
9 .nyc
10 .webcam

Our New gTLD SEO Power Rankings Indexed is from data we’ve gathered in the past two weeks. This data is based on websites that have been built on New gTLD domain names and are “good enough” to be included in the Google search index. For an explanation of how we gather the data and determine the rankings, see the “Our Methodology” section below.

Important Data Points for October 2014
As a part of calculating the New gTLD SEO Power Rankings Index, we pulled a lot of data from over 10,000 domain names, from Majestic (formerly Majestic SEO). Here are some of the more interesting top 20 lists that we compiled, which are only a few of the lists we used to calculate the New gTLD SEO Power Rankings Index.

Average Trust Flow

We calculated the average Trust Flow for each website in our list, and then came up with an Average Trust Flow for each New gTLD. Overall, .NYC domain names had the highest average Trust Flow. Sites built on .NYC domains are the highest quality sites overall, with a higher average Trust Flow over all other New gTLDs.

Average Referring Domains

We also calculated the number of referring domain names to each website included in our list of each New gTLD. Then we calculated in average for each New gTLD. Overall, .XYZ domain names had the highest number of average referring domains pointing to them. Websites built on .XYZ domains tend to attract links from the most number of unique domain names.

This is only part of the data that we’ve gathered while calculating our first-ever New gTLD SEO Power Rankings Index. Over the next few days, look for more data that we’ll be releasing in future blog posts.

Our Metholodology
When it comes to search engine rankings and Google SEO, we felt it was important that we look at actual websites that have been built using New gTLD domain names. In determining our rankings, it was important that we pulled the data on websites, not just domain names that have been registered. So, first, we made a list of the top 100 New gTLDs, based on the number of domain name registrations. We used this list here to pull the top 100 New gTLDs. In the future, we expect this list to change, so in future rankings lists we will always pull the top 100 New gTLDs.

Once we had a list of the New gTLDs, we used the “site:tld” command in Google to pull the top 100 websites (web pages) that show up in Google.com and made a list of URLs. Keep in mind that in many cases we did not get 100 results, since there are simply not 100 websites (or web pages) that appear in Google for the search query we used. Typically, Google will not return domain names that are “parked” (parked domains), which is actually what we wanted.

We took the list of URLs for each New gTLD (100 URLs times 100 New gTLDS), which ended up being the top 10,000 URLs. We ran each of these URLs through Majestic and gathered the following data:

AC Rank
External Backlinks
Referring Domains
Referring IPs
Referring SubNets
Citation Flow
Trust Flow
Topic

If a website or web page in our list did not return all of this data, we considered the URL as not being fully developed (not enough data) and we removed it from the list. We came up with a separate list of URLs that contained all of the data. Therefore, if the URL was indexed in Google, and Google gave it to us as a result of our search query, and it was “good enough” to have all of the Majestic data associated with it, we considered that URL to be “developed” and the website to be “built” and a “developed” website.

It’s important to note that one of the findings was that in many New gTLDs there are less than 100 domain names actually developed into fully functional websites, with AC Rank and backlinks.

Once we have pulled all of the data and weeded out the domains that do not contain fully developed websites, we were able to pull the data. We began to make “top lists” of all of the data. For example, we made a list of the top 20 New gTLDs based on AC Rank. If a New gTLD made it into a list, we gave it a certain number of “points” and even more points if the New gTLD made it into multiple lists. Of the top 10 New gTLDs in our SEO Power Rankings index, all of them made it into at least 3 “top 20” lists. We used our points system to calculate the total points for each New gTLD and calculated our rankings.

Again, here’s our New gTLD SEO Power Rankings Index, #1 has the most “SEO Power” across the board, combining sample “live” websites hosted on that particular New gTLD:

New gTLD SEO Power Rankings Index
1 .email
2 .today
3 .cool
4 .link
5 .domains
6 .xyz
7 .sexy
8 .land
9 .nyc
10 .webcam