Blog
July 18, 2018
IMPORTANCE OF EMPLOYER BRANDING FROM THE CEO DOWN
Top down isn’t just a leadership strategy it’s also a branding strategy. Though we typically refer to the top tier of the c-suite as a CEO, the acronym could easily be exchanged for CBA (Chief Branding Ambassador).
July 3, 2018
GOOGLE TRENDS REDESIGN + INSIGHTS FOR A PROFITABLE Q3
Marketers spend a significant portion of their working lives attempting to get inside the heads of consumers. What better way to peer into the minds of internet users than to review their search histories?
June 27, 2018
BUILDING BUYER PERSONAS: IT’S PERSONAL
Did you have an imaginary friend as a kid? If so, you probably remember them feeling a lot more real than a pretend person.
June 25, 2018
DIGITAL MARKETING TRENDS TO FUEL 2018: Q3
Part 3 of a quarterly digital marketing guide from our agency experts. Is there such a thing as crystal clear digital marketing?
June 20, 2018
WHAT ARE YOUR SERVICES? GOOGLE AND CUSTOMERS WANT TO KNOW
It’s a simple question but is often left unanswered on a website’s FAQ page, services page and in Google. One of the first items we look for in a local search optimization audit is a menu of services.
June 15, 2018
5 STEPS TO HELP CREATE A BRAND VOICE CLIENTS CAN TRULY HEAR
Say you were to select a new friend simply based on their voice alone. More than the words they said, you’d be looking for someone who sounded approachable and relatable, right?
May 23, 2018 Eric McGehearty
6 WAYS TO GET THE MOST OUT OF YOUR INFLUENCER MARKETING STRATEGY
Once upon a time, marketing was all word of mouth. Now, with digital marketing settling in for the long haul, much of that’s changed.