Social media users are a judgmental bunch. In the literal blink of an eye, they’ll subconsciously size you up based largely on your bio. How quickly are we talking? About a tenth of a second. And these first impressions can be hard to shake.

PPC could easily be rebranded to PTP – pay to play. That’s where online advertising is and has been heading for the past few years. But succeeding in this digital playing field is more than a roll of the dice. This is a game of strategy.

Posting on social media takes Goldilocks-like sensibilities. No, we’re not suggesting that your social media strategy is child’s play. In fact, having a well-developed social media presence is a critical part of running a successful business in the digital age.

What do your customers think of you? If you’re at all unclear or otherwise uncomfortable with the answer, your business could be suffering because of it.

Brand ambassadorship is the new celebrity endorsement. Today’s social media influencers are the movie stars of the internet, and with thousands or millions of followers hanging on their every post, they’re a potent marketing outlet.