Captain’s Log

Cozy up to These Winter Email Marketing Best Practices

Posted by Amy Haley

This year, email marketing drove roughly 25% of Cyber Monday sales. By some estimates, effective email campaigns are responsible for about the same in overall holiday sales, too.

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Tis the Season for Search Marketing Miracles

Posted by Amy Haley

2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves. It was a big year in search marketing and an even bigger year for our full-service digital agency.

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Pinterest for Dads

Posted by Eric McGehearty

When most people consider the social media platform Pinterest, they typically think of a decidedly female demographic. And that’s not unreasonable; the majority of Pinterest users are, in fact, women. But interestingly enough, Pinterest has reported that around 42% of American dads use the site, as well. In today’s video, we’ll explore this surprising statistic. Spoiler alert: it can be attributed primarily to the fact that more and more millennial guys are becoming fathers. Men of that generation are typically ...

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The Wish App

Posted by Eric McGehearty

These days, many e-commerce websites promise fast shipping on orders if a buyer is willing to spend a certain amount of money. But what if a company took the opposite approach? Would you be willing to wait a little longer to receive a product if it meant paying a lower price for the item? Would you be willing to wait a SUBSTANTIAL amount of time if it meant getting a SIGNIFICANT bargain? In today’s video, we’ll discuss the Wish app. ...

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Filter Bubble

Posted by Eric McGehearty

By and large, most folks enjoy feeling special. We want to be catered to, and we like to have unique, one-of-a-kind interactions with others. Many shopping and social media platforms have picked up on this phenomenon and have designed their websites and apps to give their users a “personalized experience.” By analyzing your browsing history and search queries, groups and businesses can often deduce the kinds of things that you like, dislike, are intrigued by, or scroll past without a ...

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