Blog
WHAT’S NEW IN LOCAL SEARCH
I had a chance to interview Chris Silver Smith at DFWSEM and we had a really good conversation about local search. Here's a link to his SEO Blog.
The 5 Most Common SEO Mistakes Clients Make
There are so many elements to a sound SEO (Search Engine Optimization) strategy that it’s common for digital marketers to fail to see the forest for the trees. They are so focused on the more noteworthy, often complex, elements that they forget about the basics.
How to write a great email for your upcoming campaign
Whether you’re sending a single email or crafting one that will be distributed to thousands, there are a number of things you can’t overlook if you want to get the most opens and clicks possible. Sure, you could get lucky and achieve the metrics you’re looking for, but why leave it up to chance?
Tips on Launching a Retargeting Ad Campaign
If you’ve ever visited a website to research a product, then later see an ad pop up for that exact product, you haven’t just experienced an amazing coincidence. No, you’ve just experienced the magic of retargeting.
5 Ways to Help Your Business Survive (And Even Thrive)
A downturn is no time for downtime, at least when it comes to your business. Even though you may be out of the office, by following these 5 tips you can help your company succeed, now and in the future: 1.
Marketing Your Retail To Go Services
With Texas Governor Greg Abbott’s most recent executive order (April 17, 2020), our state’s non-essential Texas retailers can begin offering “retail to-go” services this Friday. This is a fantastic opportunity for retailers to recoup some of the revenue that was lost over the past month when stores were shuttered.
Now Is The Time Time To Get Creative!
As we face a new reality of battling the coronavirus (COVID-19), your way of life and your way of doing business has likely changed completely, seemingly overnight. While these are challenging times, for many of us, there are opportunities.
Law Firm PPC for Attorneys
Pay Per Click (PPC) Services for Lawyers If you’re not satisfied with the search results your law firm’s website is getting, you might want to consider another option: pay per click (PPC), also called paid search advertising. If your field of specialty is particularly competitive, you may have found that your SEO efforts aren’t achieving the results you’re after.
Why Your Marketing Needs Branding Guidelines And How To Create Them
Whether you’re a one-woman business or a multinational corporation, strong branding is the hallmark of a trustworthy, professional organization. Clearly defining your strategy and maintaining your brand consistently across an endless array of marketing channels is a skill best served by official branding guidelines.