Captain’s Log

Insta in App Pay

Posted by Eric McGehearty

Have you ever seen a selfie of a friend (or celebrity) on social media and immediately wanted to comment, “Where did you get that shirt?” Or noticed a single knick-knack in a composed lifestyle shot and been frustrated when you couldn’t seem to find that one item on the retailer’s website? Or overall just wished that you could tap on a photo of something (anything!) and have the option to ‘add to cart’? If you answered yes to any of ...

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6 Best Podcasts Business Owners Should be Listening to

Posted by Eric McGehearty

For a digital marketing agency, we sure do talk a lot about radio, especially podcasts. Last week, we were practically pushy about the ways starting a podcast can boost your business and improve your SEO ranking. So, have you recorded one yet? Great! Let us know where to subscribe.

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Musical.y

Posted by Eric McGehearty

Even if you wouldn’t describe yourself as much of a singer, many of us still enjoy lip-syncing—especially if you can really lose yourself in the performance! Musical.y is an app for everyone’s “inner diva;” it lets you record lip-syncing performances and share them with other users. It’s an app that’s very popular with women ages 12 to 24—and the makers have recently begun experimenting with allowing companies to advertise on the platform. In today’s video, we’ll discuss Musical.y and the ...

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Harnessing the Magic of Meta Descriptions for Increased Web Traffic

Posted by Eric McGehearty

By definition, ‘meta’ describes a thing that refers to itself. The word might also conjure something small. Both of these descriptors appropriately characterize the snippet that HTML tags use to summarize a page’s primary content and focus.

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National IT Professionals Day 2018

Posted by Eric McGehearty

Hey end-user!  Have you thanked your bit ’n’ bytes virtuoso lately?  Your IT professional does not live on caffeine and trouble tickets alone!

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