Blog
June 17, 2016
WHAT ARE MICRO-MOMENTS IN MARKETING?
People are using their mobile devices more than ever before, and not just for casually browsing the web or actively shopping. Mobile users are highly likely to pull out their smartphone when faced with a dilemma or problem, such as when making purchasing decisions at the store or finding a place nearby to eat.
May 25, 2016
5 TAKEAWAYS: GOOGLE’S PERFORMANCE SUMMIT KEYNOTE
by Alicia Kan If you watched yesterday’s Google Performance Summit keynote, quite a bit of the information shared impacts marketers of every stripe — most notably local businesses and retail. Following are five of what we felt were the showstoppers, and potential implications for you.
May 23, 2016
WHY ARE VIDEO ADVERTISEMENTS IMPORTANT FOR MY MARKETING STRATEGY?
With sites like YouTube receiving vast amounts of traffic every hour of every day, video advertisements have become much more prevalent on the internet. Whether it’s a 13 second ad before a streamed video or a URL sent via email, video advertising is an engaging, memorable, and cost-effective way to promote your brand on the vast sea of the internet marketplace.
May 19, 2016
WHAT IS THE PURPOSE OF CONTENT MARKETING?
Content marketing has become a valuable part of online marketing campaigns, but many companies might wonder why. It might not be immediately clear exactly what content marketing is or what it’s meant to accomplish.
May 16, 2016
GOOGLE INCREASES LENGTH OF TITLE TAGS: WHAT NOW?
This past week, it was widely reported that Google made changes to their search results pages. One of the changes that they made was to increase the width of the main search results column.
May 3, 2016
OPTIMIZING CONTENT WITH HELP FROM GOOGLE SEARCH CONSOLE’S SEARCH ANALYTICS
As SEOs, we’re always looking for new and innovative ways to get content ideas, and optimize content on websites. Here is one way that you can optimize the content on your website at individual page level, and get content ideas for new content at the same time.
May 2, 2016
LINKEDIN IS THE NEW PREFERRED SOCIAL SHARING NETWORK: HERE’S HOW TO TAKE ADVANTAGE
Over the years, I’ve seen many social sharing networks come and go. I remember the good old days when Digg, Delicious, and Reddit were popular social sharing websites, and if you want content like a new blog post promoted, you just went over to Digg, submitted it, and hopefully it would get enough up votes to hit the site’s home page.