Blog
September 15, 2016
GOOGLE PUSHES MAP PACK DOWN WITH ORGANIC RESULTS
UPDATE: Our discovery was picked up on 09-15 by Barry Schwartz at Search Engine Roundtable with comments from others in the industry. Many are already familiar with Google’s Local Map Pack.
September 14, 2016 Eric McGehearty
Managing Your Online Reputation
Online reputation is an important aspect for not only large enterprises, but small businesses as well, and it’s an area that’s often neglected. So the question is, how can you improve your online reputation, or even establish one if you don’t already have it?
September 7, 2016
MAKE YOUR MARKETING AUTOMATION EMAILS WORK HARDER
by Alicia Kan No matter how successful your marketing automation work flow is, each element can always benefit from occasional testing and refinement. We’ve compiled some of the best recommendations in our Testing To-Do list that seem worthy of the experimentation given the stellar results reported.
August 25, 2016
MICRO-MOMENTS: BREAKING DOWN ‘I-WANT-TO-GO’ MOMENTS
When you want to go somewhere, such as to eat or to find something you need for a project, that’s what Google defines as ‘I-want-to-go’ moments. Finding places to go has become a massive function of online searches, so being able to take advantage of those moments is vital to attracting customers.
August 18, 2016
MICRO-MOMENTS: BREAKING DOWN ‘I-WANT-TO-KNOW’ MOMENTS
Recent research conducted by Google has shown that people are no longer going online for extended sessions of research. Instead, their internet usage is described as ‘micro-moments,’ or quick instances of online activity in which they actively search for specific information.
July 27, 2016
HOW TO BUILD BRAND VALUE AND CUSTOMER LOYALTY
You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value.