Blog
September 7, 2016
MAKE YOUR MARKETING AUTOMATION EMAILS WORK HARDER
by Alicia Kan No matter how successful your marketing automation work flow is, each element can always benefit from occasional testing and refinement. We’ve compiled some of the best recommendations in our Testing To-Do list that seem worthy of the experimentation given the stellar results reported.
August 25, 2016
MICRO-MOMENTS: BREAKING DOWN ‘I-WANT-TO-GO’ MOMENTS
When you want to go somewhere, such as to eat or to find something you need for a project, that’s what Google defines as ‘I-want-to-go’ moments. Finding places to go has become a massive function of online searches, so being able to take advantage of those moments is vital to attracting customers.
August 18, 2016
MICRO-MOMENTS: BREAKING DOWN ‘I-WANT-TO-KNOW’ MOMENTS
Recent research conducted by Google has shown that people are no longer going online for extended sessions of research. Instead, their internet usage is described as ‘micro-moments,’ or quick instances of online activity in which they actively search for specific information.
July 27, 2016
HOW TO BUILD BRAND VALUE AND CUSTOMER LOYALTY
You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value.
July 27, 2016
.BEST VS .COM SPONSORED STUDY: WHICH DOMAIN IS KING?
With over 100 million . COM names registered (and counting) some businesses are finding it exceedingly difficult and more expensive to find competitive edge in SEO and SEM.
July 17, 2016
HOW TO GO ABOUT DOING KEYWORD RESEARCH
by Alicia Kan Everyone always asks a digital agency about their keyword research process. The truth is that there are as many techniques as there are ways to take your coffee: Literally hundreds, and no way is right or wrong.