Blog
November 16, 2015
WHAT EVERYONE OUGHT TO KNOW ABOUT REPUTATION MANAGEMENT
by Jenna Yoder Have any of the below happened to you? You or your business have scathing reviews on sites like Yelp or TripAdvisorYour business or product are the recipients of fake Amazon, Facebook or Google reviewsWhen someone searches your name, all the links that come up on page 1 are from negative articles These are just three instances where online reputation management (ORM) comes into play.
November 10, 2015
RANKBRAIN: GOOGLE’S AI ALGORITHM
On October 26, 2015, Google unveiled its newest algorithm, RankBrain. What is RankBrain?
November 6, 2015
SOCIAL MEDIA ROI: HOW TO TELL IF IT DRIVES TRAFFIC TO YOUR WEBSITE
by Claire Parker The subject of social media ROI is a vast, complex area that we won’t get into — there are far more substantive sources out there on the topic. What we do want to share is how you can tell if your social media posts are driving traffic to your website.
October 22, 2015
13 MUST-HAVE MARKETING TOOLS
At Globe Runner, we’re constantly presented with marketing tools to review and hopefully adopt. As we soon discovered, there are hundreds of marketing tools for every conceivable purpose but only a select few are the ones that we just can’t live without.
October 19, 2015
SEARCH MARKETING STUDY: HOW NEW GTLDS ARE BEATING .COM
SEARCH MARKETING STUDY: HOW NEW GTLDS ARE BEATING . COM Since May 2014, Globe Runner has been actively researching and studying the Search Engine Marketing (PPC) effects that the New gTLD domain name extensions are having on the industry.
October 14, 2015
A FREE, CUSTOMIZABLE CONTENT CALENDAR FOR 2016
When multiple clients have multiple content needs, it can get hairy keeping track of everything. At Globe Runner, we developed an annual content calendar on Google Sheets that allows content producers to view the entire year at a glance and plan content as far ahead as possible.
October 7, 2015
3 THINGS YOU CAN DO NOW TO OPTIMIZE YOUR IMAGES FOR MOBILE SEO
Images are like the helpful elves of content: They can aid your mobile SEO efforts by increasing engagement with users and boosting your presence on search engines. To do that however, they need to be in the best condition possible to assist you.
October 1, 2015
GLOBE RUNNER IS A PROUD SPONSOR OF THE DOMAIN CONFERENCE
Globe Runner is proud to support the upcoming domain name conference called “The Domain Conference“, taking place in Fort Lauderdale, Florida from September 26 to 29, 2015. Globe Runner will join several stellar conference sponsors, including: Premier Sponsor.
September 21, 2015
LINK BUILDING EVOLUTION IN ONE INFOGRAPHIC
From exchanges to earning, link building has evolved over the course of the last decade and a half. Link building, as Moz says, is an art, and the way we approach that art adapts in response to a fast-changing digital environment.