Blog
February 8, 2016
8 FORMS OF NEGATIVE SEO AND HOW TO COMBAT IT
Recently, I talked with someone who is, undoubtedly, what you could call a Black Hat SEO. We were talking about various SEO techniques, and how the techniques used have changed over the years.
January 21, 2016
TRULY USEFUL LINKS ABOUT LOCAL SEO IN ONE HANDY LIST
If jumping into and mastering local search engine optimization (local SEO) is your New Year’s resolution, look no further for a curated list of useful links, blogs, and other resources on the topic. We made sure to gather information that was published in the last 12 months.
January 21, 2016
NAVIGATING THE .WINE AND .VIN NEW GTLD DOMAIN NAMES
Since the beginning of the Internet, Americans have primarily used three main Top Level Domains (TLDs) for our websites: . COM, .
November 16, 2015
WHAT EVERYONE OUGHT TO KNOW ABOUT REPUTATION MANAGEMENT
by Jenna Yoder Have any of the below happened to you? You or your business have scathing reviews on sites like Yelp or TripAdvisorYour business or product are the recipients of fake Amazon, Facebook or Google reviewsWhen someone searches your name, all the links that come up on page 1 are from negative articles These are just three instances where online reputation management (ORM) comes into play.
November 10, 2015
RANKBRAIN: GOOGLE’S AI ALGORITHM
On October 26, 2015, Google unveiled its newest algorithm, RankBrain. What is RankBrain?
November 6, 2015
SOCIAL MEDIA ROI: HOW TO TELL IF IT DRIVES TRAFFIC TO YOUR WEBSITE
by Claire Parker The subject of social media ROI is a vast, complex area that we won’t get into — there are far more substantive sources out there on the topic. What we do want to share is how you can tell if your social media posts are driving traffic to your website.
October 22, 2015
13 MUST-HAVE MARKETING TOOLS
At Globe Runner, we’re constantly presented with marketing tools to review and hopefully adopt. As we soon discovered, there are hundreds of marketing tools for every conceivable purpose but only a select few are the ones that we just can’t live without.
October 19, 2015
SEARCH MARKETING STUDY: HOW NEW GTLDS ARE BEATING .COM
SEARCH MARKETING STUDY: HOW NEW GTLDS ARE BEATING . COM Since May 2014, Globe Runner has been actively researching and studying the Search Engine Marketing (PPC) effects that the New gTLD domain name extensions are having on the industry.
October 14, 2015
A FREE, CUSTOMIZABLE CONTENT CALENDAR FOR 2016
When multiple clients have multiple content needs, it can get hairy keeping track of everything. At Globe Runner, we developed an annual content calendar on Google Sheets that allows content producers to view the entire year at a glance and plan content as far ahead as possible.