Blog
June 16, 2010
WELL PLAYED: HOBBY LOBBY STREAMLINES MOBILE COUPONS
In this economy, coupons are coming back in a big way- popular websites like LivingSocial and Groupon offer one-day-only savings on things like spa packages, restaurants and tourist adventures, and iPhone app Yowza!! offers mobile coupons based on your location for stores like The Finish Line, Pier 1 Imports, and The Container Store.
June 14, 2010
WELL PLAYED: REAL THREAD T-SHIRTS AND VIDEO DONE RIGHT
This is the first in a series of blog posts where we showcase companies doing great work with social marketing. It’s not everyday you see truly educational material on YouTube, and I wasn’t expecting as much when I was researching screenprinting techniques, but when I came across video content from Orlando-based t-shirt printers Real Thread I was completely hooked on their content.
June 8, 2010
NAVIGATING THE SPILL- WHAT YOU CAN LEARN FROM BP’S BLUNDERS
The news about BP’s catastrophic oil spill in the Gulf of Mexico has been a hot topic since the Deep Horizon explosion on April 20th. The initial hope that BP would cap the gusher, which is spewing an estimated 12,000 to 150,000 gallons of crude into the ocean every day, has since faded.
March 2, 2010
BLOGGING YOUR BRAND: ARE YOU POSTING ENOUGH?
Whenever I work with a company who complains that they don’t get enough traffic, my first question is “How often do you post? ” Because if it’s not at least once a week, then you’re not posting enough.
February 26, 2010
BLOGGING YOUR BRAND, PART 1: WHY BOTHER BLOGGING?
One of the easiest ways for your company to enter the social media sphere is through establishing and maintaining a company blog. This is an excellent communication channel between you and your customers, your investors, or the general public.
February 4, 2010
GEO-TARGETED SOCIAL MEDIA
If Twitter was the social media platform of 2009, Foursquare may very well be the social media platform of 2010. It hasn’t quite hit its tipping point yet, but I’m predicting that 2010 is going to be the year of geo-targeted social media.
January 29, 2010
TOP THREE SOCIAL MEDIA STRATEGIES FOR SMALL BUSINESS
Social media can be a valuable tool for your small business, if you make sure to develop a value proposition for your customer. People lead busy lives.
January 6, 2010
WHAT IS A PAGERANK?
Google updated their PageRank a few days ago, and I discovered that many of my sites had improved! This motivated me to talk a little bit about PageRank.