SEO-Focused Content Strategy & Backlinks Yields Results for OKC Plumbers
Ace Hardware is a nationally recognized brand as a hardware store. In January of 2023, the first franchise location for Ace Hardware Plumbing Services was launched in Oklahoma City.
The results
Challenges
The first challenge was to connect to a local audience seeking plumbing services, and create awareness that Ace Hardware offers these services. Ad campaigns resulted in few leads, conversions and a low engagement rate.The physical location was inside an existing Ace Hardware store which made it difficult to build the digital brand on Google, Bing, Yelp and other platforms.
Another challenge was a migration from WordPress to the Ingenuix CMS platform only a few months after opening the office. While no CMS is SEO friendly out of the box, Ingeniux created multiple technical challenges that Globe Runner helped overcome, including poor indexing on Google, slow site speed for both mobile and desktop, widespread duplicate content, and an inability for Bing to crawl and index the entire domain.
Solutions
Globe Runner created new, locally focused, original content for all pages of the Ace Hardware Plumbing site. Then we helped navigate technical challenges that came with the transition to a new CMS, making adjustments to ensure their site was discovered and indexed in all major search engines.
Backlinks were created from a variety of industry and local sites to build authority for the new domain. Slowly and consistently, the company built a positive reputation in Google for local plumbing services with reviews earned by the plumbing team.
Today, AceHardwarePlumbing.com appears in the local map pack consistently for a variety of plumbing keywords including:
- “Plumbing services”
- “Kitchen plumbers”
- “Slab leak repair okc”
- “Plumbing oklahoma city”
Conclusion
An SEO-focused content strategy helped Ace Hardware Plumbing connect to national branded keywords and local service keywords, as well. Backlinks built domain authority for a relatively new domain, helping to increase keyword rankings and share of voice which helped achieve positions in the local map pack and dramatically increase traffic and leads. Users from organic search increased by more than 250% in 18 months and key events/conversions increased by 374% in that same time period. Additionally, average rank for their keywords improved from 23.7 to 13.7, resulting in an 1,208% increase in Share of Voice.
What the client said
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