Top 3 Reasons Why Your Website Is Not Showing on Google
Not getting the traction you want on your website? Did you know that 68.7% of all clicks on the google search page are on the top 3 results? That’s a narrow window, but by making the right moves, you can improve your search engine ranking and get your website in the spotlight!
When searchers aren’t buying online, more than 81% of customers look online for information or recommendations before they make a major purchase. But with almost 2 billion websites on the Internet, it may seem like your site’s chances of being discovered by a potential customer are near zero.
These facts are a big part of the reason why your position on search engine ranking pages (SERPs) is so important. And, let’s face it, with 84.7% of all searches worldwide, Google is the world’s most popular search engine, so learning how to improve your page rank on this dominant search engine is key to boosting your brand’s visibility and awareness. If you’re wondering how to rank higher on Google, keep reading. Below we look at what may be holding your website back from achieving SERP success and review some ideas for improving page rank.
Why isn’t my website showing up on Google?
No matter your industry, achieving position one ranking can drastically increase the click-through-rate (CTR) of your website. It’s ten times more likely for searchers to click on the first result than the tenth. Another doable goal is landing on the first page; if you are not on page one, your site’s chances of being seen are slim. Only 0.63% of searchers click on websites from the second page of a SERP.
Improving Google rank can be complicated, but there are some easy fixes. Let’s take a moment to discuss the three typical reasons a site doesn’t up on the first page of Google search results.
1. Your site lacks authority.
Google’s primary ranking algorithms come from the E-A-T philosophy. Expertise. Authoritativeness. Trustworthiness. If your site lacks any of these, it will not achieve a top position on the SERPs. The days of filling your pages with as many keywords as possible to increase your rankings are over. Now, Google is looking for relevant sites that contain useful information from trusted sources. Some of that actually happens off your site which is why link building is so integral to your website success. When high-quality, trusted sites link to your site, it increases your site’s authority. There are some great guides in our blog on successful link building to boost your credibility and improve search engine ranking that are free to check out.
2. Technical Errors Prevent Google from indexing your site.
Even if your site meets and exceeds all of Google’s E-A-T standards, if Google can’t find your site, neither will anyone else! There are multiple coding issues that even a diligent webmaster can miss that may make it more difficult for Google to index your site, or for Google to crawl your site at all. The backend of your site is just as important as the front end so ensure your technical SEO is buttoned up.
3. You’ve chosen the wrong keywords.
Sometimes you can do everything right, and your site still isn’t where you want it to be. Just like with any business, the more competitive the market, the more difficult it is to stand out. That same philosophy holds true with keywords. It’s entirely possible that the keywords you’re targeting are so competitive that it’s affecting your SERP placement. When you do your keyword research, select some keywords that are less competitive, including long tail keywords.
These aren’t the only reasons your site may not be showing up, but dealing with these issues is an excellent first step. Your best bet? Engage the services of an SEO agency like Globe Runner to conduct a thorough analysis of your site to determine where it is missing the mark.
FAQs on Improving Google Page Rank
How long does it take for my website to show up on Google?
Next to “Why is my website not showing up on Google?”, how long it will take is one of the most frequently asked questions. Unfortunately, the answer is “It depends.” The more specialized your services or product is, the quicker it may be. If your industry is more competitive, then there will be more clutter to break through in order to improve your search engine ranking. SEO results take patience. It may take several months before you start to see the effects of even the best search engine optimization efforts.
Can I force Google to crawl my site?
While you can use Google Search Console to request indexing and recrawls, it’s important to note that if there are technical SEO errors that disallow Google from crawling your site to begin with, then this will not “force” Google to recrawl it.
What is indexing a website?
Ever seen an index in a reference book? Well, “indexing” a website is basically a high-tech version of that. Google (and other search engines) send bots to “crawl” your site and index the pages on your site based on keywords, urls, and numerous other factors. At the end of the day, a search engine is really just like that index at the back of the book, only it’s an index of every website on the internet that allows the search engine to deliver to the searcher what it believes are the most relevant websites based on your query.
Want to Improve Page Rankings? Don’t Set It and Forget It
Improving your Google rankings is only the first step. A comprehensive optimization strategy doesn’t end once your site breaks through to page one. The trick is getting it to stay there and maintaining your SEO visibility. You would never just run one ad on TV and assume you never have to market your company ever again. So, why would you do that with your website? Staying on top of SERPs means keeping your content fresh and continuously working on your link building strategy. It also means staying focused on current trends and search engine algorithm changes. Digital marketing is complex. Do you have a social media plan? What about paid media marketing? Globe Runner can create a comprehensive marketing plan to both improve search engine rankings and drive more traffic and customers to your website.
Ready to take your business to new heights? Contact us today for a free consultation.
