Every week, almost 60 percent of people worldwide purchase something online. When they aren’t buying something online, they’re looking for information or recommendations to start their search. With almost 2 billion websites on the Internet, it may seem as if someone searching for the product or service you offer actually finding you is near impossible. But that’s not true! It is, however, why your place on Search Engine Ranking Pages (SERPs) is so important. And, let’s face it, Google is the most used search engine around, so learning how to get your website on Google can be key to boosting brand visibility and awareness. So, let’s go over some barriers  to showing up on Google.

Why isn’t my website showing up on Google?

While every website and industry are different, let’s take a moment to discuss the three typical reasons a site is not showing up on the first (or second) page of Google search results.

1. Your site lacks authority.

Google’s primary ranking algorithms come from the E-A-T philosophy. Expertise. Authoritativeness. Trustworthiness. If your site lacks any of these, it will not place high on SERPs. The days of filling your pages with as many keywords as possible to increase your rankings are over. Now, Google is looking for relevant sites that contain useful information from trusted sources. Some of that actually happens off your site and is why linkbuilding is so integral to your website success. When high-quality, trusted sites link to your site, it increases your site’s authority.

2. Google is unable to index your site properly.

Even if your site meets and exceeds all of Google’s E-A-T standards, if Google can’t find your site, neither will anyone else! There are multiple coding issues that even a diligent webmaster can miss that may make it more difficult for Google to index your site, or for Google to crawl your site at all. The backend of your site is just as important as the front end.

3. You’re targeting highly competitive keywords.

Sometimes you can do everything right, and your site still isn’t where you want it to be. Just like with any business, the more competitive the market, the more difficult it is to stand out. That same philosophy holds true with keywords. It’s entirely possible that the keywords you’re targeting are so competitive that it’s affecting your SERP placement. Keyword research is incredibly important to ensuring that your site is optimized. 

These aren’t the only reasons your site may not be showing up, but dealing with these issues is an excellent first step. Your best bet? Engage the services of an SEO agency like Globe Runner to conduct a thorough analysis of your site and figure out where your site is missing the mark. 

Set it and forget it?

Getting on Google is only the first step. A comprehensive optimization strategy doesn’t end once your site appears on Google. The trick is getting it to stay there. You would never just run one ad on TV and assume you never have to market your company ever again. So, why would you do that with your website? Staying on top of SERPs means keeping your content fresh and continuously working on your linkbuilding strategy. It also means staying focused on current trends and search engine algorithm changes. Digital marketing is complex. Do you have a social media plan? What about paid marketing? Globe Runner can help you boost your site rankings and keep them there.   

Frequently Asked Questions