Creative Marketing Services
Up Your Game with Expert Marketing & Advertising Creative Services
“Imagination is more important than knowledge.”
Sure, Einstein was talking about scientific research, but he could have been talking about marketing. Imagination in advertising actually is more important than knowledge.
Increases ROI – After three decades of research into creativity’s link to business results, author James Hurman concluded that the ROI from well-executed creative ad campaigns is as much as eleven times higher than non-creative campaigns. A study by The Harvard Business Review found that “A euro invested in a highly creative ad campaign had, on average, nearly double the sales impact of a euro spent on a non-creative campaign.”
Accounts for 50% of sales changes and ad effectiveness – A comScore study found that creative quality was responsible for over half of sales changes. “The Power of Creation,” a German study that analyzed nearly 300 reviews and 40,000 participants, discovered that almost 50% of an ad’s effectiveness depended on its creativity.
Heightens impact and brand awareness – The multinational marketing research firm Ipsos states that creative quality determines 75% of an ad’s impact. The Interactive Advertising Bureau (IAB) reports that studies show that creative ads raise brand awareness.
Encourages engagement – IAB also says that creative ads have higher engagement. And Millward Brown, a British market research company, reports that creativity is the number one reason ads are shared.
Requires less media spend – Since creative marketing materials are more likely to be shared, businesses can spend less to reach a greater audience, especially on social media. Expertly crafted creative ads may even lower Google Ads costs since Google rewards well-constructed ads by charging less per click.
Makes companies look good – A Journal of Advertising Research study found that people equate creative ads with high-quality businesses.
What Creative Marketing Services Should You Use?
All of them. Seriously, if you want your marketing to rise above the rest (and you do want that, right?), you should:
Make the most of your copy and content.
Your audience wants to be informed/educated/entertained. Our award-winning writers do that, creating copy that keeps readers reading, whether laughing at clever paid ads on social media, perusing websites, or diving into fascinating long-form blog posts or white papers. Our writers know how to make your service or product intriguing and irresistible to your customers—and they do it while incorporating keywords that ensure your audience finds you.
Devote some time (& $) to professional design.
Your potential customers are overwhelmed with digital information. Your marketing materials need to stand out, to entice visitors to take action, to build or reinforce your brand, and to have their content organized in an easy-to-understand format. Our professional designers can do all that and then some. Need an updated logo? Check. A website that incorporates animation? Check. An ad that makes people stop and say, “Wow”? Check and check.
Don’t skip video.
The digital marketing educator Smart Insights says that 88% of marketer’s report that video marketing gives them positive ROI. “The Sustainable Future of Video Entertainment,” a joint study by InterDigital, Inc. and Futuresource (Dec. 2020) predicts that online videos will make up 82% of all internet traffic by 2022. Our expert videographers can help you catch that wave, with bite-size social media ads, in-depth instructional videos, or anything in-between.
Why You Want Our Dallas Creative Design Team on Your Project
We’re good. (Maybe not modest, but good.) Take it from Hoot! Books. When they came to us, they were a start-up with a great product and big dreams. The creatives in our Dallas agency fulfilled those dreams and met Hoot!’s tight deadline. A beautifully designed website, engaging PPC ads, and additional entertaining and informative marketing materials helped Hoot! launch its website and mobile apps on time, with more than 1500 visitors on their first day of business.
We have lots of happy customers. Enough, in fact, that we are a certified Google Partner, an honor reserved for those companies Google recognizes as maximizing campaign success for their clients.
And though our creative agency is headquartered in Dallas, our work really does run across the globe. We have clients in Europe and throughout the U.S., and our creative digital work can be found anywhere there’s an internet connection. That’s how it should be. After all, our friend Einstein finished his famous imagination quote by saying, “Imagination encircles the world.”