Kids, parents, and educators love HOOT! because it contains high quality, engaging stories about children of many races, religions, national origins, family structures, and levels of ability. When they use the HOOT! reading app, kids will see themselves, their friends, neighbors, and classmates depicted in the characters, their struggles, adventures, and triumphs.
HOOT! Books was created to provide children ages 2-8 with engaging stories via their mobile application, available for iOS and Android. In addition, they are dedicating at least half of their books to stories about children who are rarely featured, whether due to a learning issue, physical disability, different religion, or a variety of other unique circumstances. Unlike most Globe Runner clients, HOOT! Books were challenged with more than strategic and tactical initiatives surrounding SEO, PPC, content creation, and social media. It needed to launch a new company and product in a highly competitive marketplace. HOOT! Books needed more than a digital marketing firm. They needed Globe Runner.
Globe Runner brought together its talented team of web developers, designers, writers, and PPC and SEO experts to meet HOOT! Books’ aggressive launch date. While closely adhering to their marketing budget, Globe Runner not only met every deadline but consistently went, as HOOT! Books often expressed, “above and beyond” what they expected from a digital marketing firm. For example, Globe Runner provided guidance on product improvements and enhancements, a comprehensive market, and competitor analysis, and conducted interviews with education industry experts to provide valuable feedback and insights on HOOT!’s books and the mobile application.
Globe Runner was able to successfully launch the HOOT! Books website and mobile applications on time. Within the first day, it had over 1,500 visitors to its website and multiple downloads of its mobile applications. Supported by a comprehensive social media strategy, creative, animated PPC ads, a press release distributed to over 4,000 outlets, and a SEO-optimized website, HOOT! Books is poised to become a leading digital reading app for children ages 2-8. They needed marketing rocket fuel. They got just that with Globe Runner.