I got to attend OpenCamp this weekend- a conference in Addison dedicated to developers, bloggers, Social Media and all things internet. Of course it’s always great to share knowledge with like-minded professionals, but I would have to say one of the highlights of the conference was talking to Nikki Bonds, aka Yelper Nikkanore and Yelp Employee Extraordinaire, who writes the Dallas Weekly Yelp Newsletter. I love the newsletter because every week there’s a new subject- the last one was about who has the best potatoes in town– but Nikki herself combs through all the listings on Yelp to find the best companies to showcase in the email. So of course I had to ask- how does a business find its way into the inboxes of thousands of DFW Yelp members?
Nikki works with a different theme each week, but some repeat- for example, in the past there’s been “spa week” and “drinks week” that come back from year to year. But Nikki goes for both mainstream choices and destinations off the beaten path, so don’t be concerned that your mom & pop operation won’t find its audience. Make yourself easy to find with great descriptions including key words and terms.
The main thing is to have a fully fleshed-out profile- Nikki looks for profiles with correct, complete information about the venue, quality pictures, and good reviews. So taking the time to really complete a business’s Yelp profile and encourage your patrons to post reviews can pay off in big traffic increases when Yelp takes note. So go ahead and Yelp away!