2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves. It was a big year in search marketing and an even bigger year for our full-service digital agency.
The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds …
By definition, ‘meta’ describes a thing that refers to itself. The word might also conjure something small. Both of these descriptors appropriately characterize the snippet that HTML tags use to summarize a page’s primary content and focus.
PageRank is the algorithm used by Google search. Want to know how it will impact your SEO? Globe Runner CEO Eric McGehearty talks about what the new update means for digital marketers.
The year is half way over, but there’s still time to heat things up in 2018. Whether you’re bent on driving more traffic to your site or simply need more sales in the pipeline, search engine marketing has never been hotter.
Marketers spend a significant portion of their working lives attempting to get inside the heads of consumers. What better way to peer into the minds of internet users than to review their search histories?
Whether you’re an SEO specialist or digital marketing manager, you know that online campaigns are measured by one thing: results. But without sufficient data, you’re essentially running them blind. Google Analytics illuminates some key insights. Still, it alone can leave businesses with blind spots. Tagging in some help from Google Tag Manager (GTM) broadens your view, giving you a fuller picture of how users are interacting with your site.
Since the birth of simple machines, man has been building. As the world has become more wired, we’ve taken to constructing online. The instruments we use to form our creations have also changed.
Part 2 of a quarterly digital marketing guide from our agency experts. Globe Runners know how to use digital marketing trends to create liftoff. We’re not in the business of staying grounded; we’re in the business of sending our clients to new heights. To do that, we spend a considerable amount of manpower cataloging the digital landscape.
New year, new series. Introducing a quarterly digital marketing guide from our agency experts. You don’t become a true Globe Runner without rocketing ahead of the curve. Trends help us navigate our client’s digital marketing trajectory and anticipate speed bumps. To do that, we have to crunch data from every part.