Mom used to say, “it’s not what you say, but how you say it.” When it comes to effective keyword strategy, it’s both. Keywords have long been the building blocks of any solid SEO foundation, but the tactics that reliably drive organic traffic have changed considerably.
You know the feeling. You really want to get in shape, but getting started is just. so. hard. However, every day you put it off is another step further away from your end goal. In all reality, a little bit of time each day and a lot of discipline can be truly transformational.
One billion hours. That’s how long we collectively spend consuming content on YouTube every day. The only statistic that rivals it? The 1.8 billion total monthly users that login to watch – that’s a quarter of the world’s entire population! What’s more, when it comes to reaching 18-49-year-olds, YouTube outpaces every other major cable network in the U.S. and 85% of American teens use it, too.
2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves. It was a big year in search marketing and an even bigger year for our full-service digital agency.
The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds …
By definition, ‘meta’ describes a thing that refers to itself. The word might also conjure something small. Both of these descriptors appropriately characterize the snippet that HTML tags use to summarize a page’s primary content and focus.
PageRank is the algorithm used by Google search. Want to know how it will impact your SEO? Globe Runner CEO Eric McGehearty talks about what the new update means for digital marketers.
The year is half way over, but there’s still time to heat things up in 2018. Whether you’re bent on driving more traffic to your site or simply need more sales in the pipeline, search engine marketing has never been hotter.
Marketers spend a significant portion of their working lives attempting to get inside the heads of consumers. What better way to peer into the minds of internet users than to review their search histories?
Whether you’re an SEO specialist or digital marketing manager, you know that online campaigns are measured by one thing: results. But without sufficient data, you’re essentially running them blind. Google Analytics illuminates some key insights. Still, it alone can leave businesses with blind spots. Tagging in some help from Google Tag Manager (GTM) broadens your view, giving you a fuller picture of how users are interacting with your site.