Live streaming is one of the most captivating ways to market an event and more and more options are becoming available to live stream your company’s event on social media. Facebook, Twitter, and Instagram Live all have great user interface and allow you to go live instantaneously. Each social medium has pros and cons and you really want to look at who you are trying to interact with when deciding what platform to go live on.

CEO Eric McGehearty talks about some innovative ways Twitter Live can be used, including a recent example of when MGM Resorts used it to great success.

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