GlobeRunner Blog

Listen Up! Voice-Activated Marketing Is Here

Posted by Eric McGehearty

The day after this year’s Super Bowl, headlines were not just dominated by the New England Patriots’ stunning comeback from a 21-3 halftime deficit; What was stunning was the effect of Google’s one-minute TV ad for its Google Home appliance.  It was a promotion that just kept on going right into news media headlines and all over social media for about 36 additional hours.

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2017 SEO Projection

Posted by Eric McGehearty

All right. 2017 is just right around the corner, and it’s time to do some projections. What do we see is coming in 2017? There’s going to be a lot of surprises, but here’s a couple things that I can tell you with a pretty good certainty you’ll see in 2017. The first one I did in a previous video, artificial intelligence. It’s here. It’s here to stay. It’s going to be a big part of what consumers experience, particularly ...

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Google’s January 2017 Mobile Update

Posted by Eric McGehearty

I think we all hate pop‑ups. I know I do. Google’s finally made an algorithm update to address the issue on mobile, specifically. It’s called the Intrusive and Interstitial Mobile Update. It’s coming in January of 2017, so it’s right around the corner. Now, we got advance warning of this update because Google wanted people to have time to update their websites before they completely killed their mobile traffic, but that’s what’s going to happen. If your mobile site has ...

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AMP – Accelerated Mobile Pages

Posted by Eric McGehearty

AMP. Accelerated mobile pages. Now, this is super cool because it’s super fast. On the phone, I get so bogged down waiting for web pages to load and this is the solution to that problem. So, Google actually came out with this recently. It’s an open source structure and it’s a way of producing code that loads incredibly fast. And what AMP actually does, is it takes the code of your website, minimizes it, and then sends it through Google ...

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Why You Should Know Your CPL Like The Back Of Your Hand

Posted by Eric McGehearty

We all want lots of leads for free, but marketing costs money. The question is, how can you spend your money profitably?

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