GlobeRunner Blog

Creating An Effective Content Calendar

Posted by Eric McGehearty

The content calendar. I cannot emphasize the importance of this enough. The content calendar really is your guiding ship. It’s your light post that you are heading towards from a content strategy point of view. How to make it effective is key, so there are some things I’ll point out. First off, think about the year in advance. Come up with all the major holidays and all the different things that you want to mention about those days in your ...

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Build A Brand On Social Media

Posted by Eric McGehearty

What do you use your social media for? I think we’re past the days where everybody says, “Oh! I have to be on social!” We now know that everybody is on social. The more important question has become “What do I do with it?” A lot of my customers come to us and say, “We want leads.” They are very lead focused, which is great. We, at Globe Runner, are very lead focused, and a lot of our efforts revolve ...

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Hilda Lafleur Exhibition Dazzles Globe Runner HQ

Posted by Eric McGehearty

At Globe Runner, we pride ourselves on running a different kind of office space. Not only does our headquarters double as a gallery space for exciting artists, but every few months or so we also hold a celebratory blowout and invite the public to come see our new pieces on display.

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Google’s Mobile Preference

Posted by Eric McGehearty

It’s no surprise that mobile is super important. It’s 50 to 60 percent of most of our clients’ traffic volume these days. But, what is surprising is Google’s recent announcement that they would only look at the mobile content for search ranking purposes. What that means is that if you have a website that your mobile site displays different content than your desktop site, Google will officially start ignoring your desktop content and only showing the mobile content. Now, we ...

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Social Video Tips

Posted by Eric McGehearty

If you’re going to all the trouble to produce a video and put it up on YouTube or Facebook, you want to get the most out of it. I’ve got three simple tips for you to make sure you maximize your efforts. The first one is creating a custom thumbnail. If you look back at my old videos, you’ll see that I didn’t always do this, and, sometimes, to an embarrassing degree. I captured my very first slide as me ...

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