GlobeRunner Blog

5 Ways to Re-fuel Your Brand and Rocket to The Top

Posted by Amy Haley

Everyone, from fortune 1000 companies like Apple and McDonald’s all the way up to companies in industries like high fructose corn syrup, finds it necessary to revamp from time to time. Even creative agencies like Globe Runner, who recently went through a repositioning of its brand, know when it’s time to make a perceptible shift.

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Facebook TV and The Art of Disruption

Posted by Eric McGehearty

Facebook TV and the art of disruption. To me, this is the most fun way to market. To disrupt. To change the game entirely. And Facebook has done that, continues to do that, and announced maybe their most ambitious plan to disrupt yet with the announcement of Facebook TV. They have said that their OTT, or over-the-top, content platform will be released this year in 2017. Just like Netflix and Hulu, you will be able to enjoy original Facebook content ...

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Amazon’s Purchase Of Whole Foods

Posted by Eric McGehearty

So this one blew me away. Amazon just bought Whole Foods for $13.7 billion. There may have been hints that we could have seen something like this happening. In a previous blog, I talked about the Amazon Go Store in Seattle where you can go grab your food item, like a sandwich or an apple, and walk right out of the store and they will charge your Amazon Prime account. So my real shock might have just been in the ...

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How Small Businesses Can Win In SEO

Posted by Eric McGehearty

Can a small business compete with a large conglomerate? I was at a conference recently and I heard an answer from a speaker that I absolutely hated. The answer was “Stay hyper local and try to win your battles accordingly.” I just don’t accept that. What if you want business from a slightly larger audience? Here’s the trick. Go deeper than any of your larger competitors would ever dare to do. Let’s look at the travel industry, for example. Big ...

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How To Advertise On Snapchat

Posted by Eric McGehearty

So this is a follow up from a previous blog. In it, I talked about how Snapchat was primed to IPO, and with it, open up the advertising floodgates. If you recall, Facebook and Twitter very much followed the same path. In the early days of Snapchat advertising, you had to create a campaign with a very prolific agency and it could cost you a lot of money. Now, you have the creative freedom to use the self-serve tools they ...

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