Blog
September 21, 2015
PREPARING FOR 2016: DIGITAL STRATEGY IN THE NEW YEAR
It may not seem like it, but 2016 is right around the corner, and with a new year comes a whole new batch of digital considerations. Traditional advertising continues to morph into the digital realm with social media juggernauts at the reins.
September 18, 2015
SOCIAL MEDIA PRO: WHAT ARE THE KARDASHIANS DOING RIGHT?
We’ve all seen one episode or a snippet or two in our attempts to keep up with the Kardashians, and based on what we’ve seen, we know they’re doing a whole lot of wrong. With that in mind, what are they doing right?
September 14, 2015
TAG MANAGEMENT 101: MAKE YOUR POSTS SHINE
Finishing your blogpost or article is a feat deserving of a night out or that pumpkin spice latte you’ve been craving. But before you finish, you realize you have to tag the post to high heavens and back; how do you determine which tags to choose and are the tags becoming overwhelming?
September 11, 2015
EMAIL SEGMENTATION: A QUICK GUIDE
Delivery is the foundation of good story-telling. Any comedian will tell you that if you deliver a bad joke the right way, you can make it funny.
September 8, 2015
CAMPAIGN MANAGEMENT IN 3 SIMPLE STEPS
Executing a successful campaign is as detail-oriented and time-intensive as preparing for battle. Knowing the breakdown of successful campaign management can really take the daunting factor out of the equation so that you aren’t afraid to take the first step.
August 26, 2015
3 QUICK TIPS TO IMPROVE YOUR DIGITAL MARKETING STRATEGY
by Samantha Arigapudi Digital marketing has become the norm, replacing the term marketing altogether. As an evolved form of traditional marketing, digital marketing uses the web and digital channels to connect consumers with brands and brands with partners to help each other grow in this dynamic digital age.
August 12, 2015
PUSH YOUR DIGITAL MARKETING WITH PUSH NOTIFICATIONS
by Samantha Arigapudi A cheap way to spice up your digital marketing efforts is by pushing your way into people’s phones. Push notifications get you front and center of a valuable space — the mobile phone in the hands of your target audience.
August 7, 2015
404 ERRORS WON’T CAUSE A GOOGLE PENALTY
In an interesting conversation on Twitter, Google’s Gary Illyes has confirmed that 404 errors will not lead to Google penalties for your website. 404 errors occur when a web page has been removed from your website or does not exist.
August 5, 2015
HOW TO IMPROVE YOUR WEBSITE’S USER EXPERIENCE
by Samantha Arigapudi Would you stay on a site that’s hard to navigate? How in the world do you get to your cart?