Blog
May 11, 2014
WORLD CUP 2014 MARKETING: FIFA PARTNER ADIDAS CRANKS UP SOCIAL MEDIA; NIKE WARMING UP FOR AMBUSH CAMPAIGN?
With only 30 days to go to kickoff, Adidas and Nike’s World Cup 2014 marketing strategies are ratcheting up. Online buzz in the US for the week of May 3 to May 9, 2014 shows Adidas winning by a handy length as the SociaLitmus chart above shows.
April 29, 2014
GOOGLE FLAGS HELP A REPORTER OUT, PRESS RELEASE LINKS AS BAD LINKS
As you probably know by now, Google has been on the prowl lately, flagging and penalizing links from directories, paid and sponsored links, links in guest blog posts, and, now you can add Help a Reporter Out links to this list that you should be cautious about. In the response to a recent Google Reconsideration Request (I’m in the process of cleaning up a client’s links and getting rid of their Google manual penalty), Google gave three example links that “violate their guidelines”.
April 28, 2014
GLOBE RUNNER’S SOCIALITMUS: FIRST OMNIBUS SOCIAL MEDIA COMMAND CENTER FOCUSES ON 2014 WORLD CUP
Globe Runner is proud to announce the launch of SociaLitmus, an event-specific omnibus social media command center for the 2014 World Cup organized by FIFA. The command center technology will be provided by MutualMind.
April 15, 2014
TOP 100 TECH INFLUENCERS ON TWITTER FOR 2014
Business Insider has released their list of the top 100 most influential tech people who are on Twitter. This is the updated list for 2014.
April 3, 2014
LOCAL BUSINESS REVIEWS FOR TRICKY BUSINESSES
What’s a tricky business? It’s a special category of companies that tend to create negative reactions through advertising.
April 1, 2014
INTRODUCING A NEW GOOGLE PLUS QUALITY METRIC: VIEWS PER FOLLOWER VPF
Google Plus recently introduced a new public metric on user profiles where they show the total number of post views the user has generated. This, in itself, is an interesting metric, because it shows how active each user is on Google Plus, and how many people have actually viewed posts they have made.
March 6, 2014
GOOGLE ADDS KNOWLEDGE GRAPH DROP-DOWN WITH COMPANY DATA TO SEARCH LISTINGS
Google has recently added a drop-down to the search results listings that include Knowledge Graph data when you click the drop-down. Here’s an example of the new drop-down: Previously I have only seen Knowledge Graph data included in the right sidebar when you search for a company name or brand.
March 5, 2014
GOOGLE RECONSIDERATION REQUESTS: ARE MANUAL REVIEWS REVIEWED BY HUMANS?
Google’s “manual review” process of websites who have been penalized for violating Google’s Webmaster Guidelines is far from being a “manual” process. In fact, based on the response to a recent Reconsideration Request, I am now convinced that “manual reviews” are far from that: even the Manual Review process at Google has been algorithmized and automated.