Blog
March 4, 2014
DIGITAL MARKETING NEWS: FEBRUARY 2014
Digital Marketing News: February 2014 As a digital marketing specialist, it is absolutely necessary for me to stay up-to-date with the latest industry news, updates, and consumer technology trends. In February, I found the following articles to be especially noteworthy or interesting.
February 28, 2014
ARE SITES OUTRANKING YOU WITH YOUR OWN CONTENT?
If you answer yes to this question, then you have a potential search engine ranking problem on your hands. But the good news is that it can be fixed.
February 27, 2014
LINK REMOVALS: SOMETIMES WEBSITES GET TAKEN DOWN
One of the services we provide here at GlobeRunner is a process of cleaning up a website’s links. Due to the recent Google Penguin algorithm updates in the past year or so, a lot of sites have suffered dramatic search engine ranking losses and have had severe hits to their site traffic.
February 24, 2014
HOW TO KNOW IF A WEBSITE HAS DISAVOWED LINKS
By now, you probably have heard that if you do not like the websites that are linking to your website, you can tell Google (and Bing. com) that you don’t like them.
February 7, 2014
WHAT’S HOT ON GOOGLE+ REMOVED, REPLACED WITH EXPLORE TAB
Google Plus continues to make changes to their interface by making feature changes and moving content and options around. I am not surprised, as Google is constantly tweaking their search results pages for a better user experience.
January 21, 2014
HOW TO: FIND ALL THE POSTS BY A GOOGLE AUTHORSHIP VERIFIED AUTHOR; WITH ANALYTICS
Writers often write for more than one blog or website. Good writers are in demand, so they will tend to write for several different publications.
January 20, 2014
FURTHER PROOF GOOGLE LIKES QUALITY LINKS OVER QUANTITY?
We have all heard it before from someone else in the SEO industry, or even read about it on Search Engine Land, Search Engine Watch, or heard it discussed. But really, how do we know that Google really does like quality links to your website over quantity?
January 10, 2014
GOOGLE QUIETLY UPDATES LINK QUALITY GUIDELINES FOR WIDGETS
Google has quietly updated their link quality guidelines for widgets. More specifically, in Google’s Acceptable Webmaster Guidelines (in Google Webmaster Tools), they have changed the wording in the link schemes section.
January 9, 2014
GOOGLE AUTHORSHIP PHOTO SNIPPET IN SEARCH RESULTS NOT AUTHOR DEPENDENT
I recently wrote about the Google Authorship photo snippet not being author-dependent, but rather it’s search query dependent. In that post, I showed two examples of the same exact URL in the search results: one search query showed the Google Authorship photo snippet, and another search query showed the same URL (same blog post) without the photo snippet.