The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds and ranks pages.
In today’s video, we’ll discuss a couple quick, easy ways to make sure that your site is fitting Google’s criteria for “quality” webpages in light of their recent algorithm update. Having great content is crucial, of course, but it’s also a good idea to avoid duplicate content and NOINDEX/NOFOLLOW pages that could make your site seem a bit bloated in the eyes of a web crawler. Don’t forget about usability, page speed, and balance rate, either, as all three are now more important than ever.
Here’s the bottom line: a high ranking on a Google search can turn someone who’s never heard of your company into an interested, paying customer. So don’t let technical issues trip you up! Take the time to do things right, and your relationship with Google will be an advantageous one.