Snapchat. It’s the platform that started out misused but now has become arguably one of the most important social media platforms, especially if you want to reach Millennials aged 18 to 35.

They’re there. They’re using it. And they’re loving it. It went so well that it went public this year.

Why do we care? Because it’s time to get serious about a Snapchat strategy that works for your business. If you’re trying to reach that consumer base, Snapchat is the platform to be on.

Why are they there? Think about it for a second. It’s because of the ephemeral nature of the photo and video sharing that Snapchat allows users to do. It’s temporary, in the moment, and exciting.

It’s going to go away. There’s some limit to this photo experience and you need to be there to be involved with it. That’s what Snapchat’s all about.

When we’re thinking about developing a video strategy to go along with Snapchat, think about its use and how people are using it, and why they are there.

I think successful brands will be brands that embrace that concept, that live with it, and that grow with Snapchat.

With its recent IPO, there is a big opportunity for us to advertise. They have opened up the floodgates, allowing everybody to advertise on it just like Facebook did.

We’d love to help you start thinking about what your Snapchat strategy is going to be and how you’re going to capture your brand. We would love to help you share it with a user base who’s truly engaged and excited about being in the moment with you and your brand.

If you’d like help with that, please give us a call. Reach out to us. I look forward to chatting with you about it.

If you have any other questions that you’d like addressed in a future video, please leave them in the comments. I look forward to hearing from you.