Social Media Changes You Need to Act on NOW

There’s no such thing as a static social media platform. Like most of the internet, social sites and the algorithms that power them are continuously being updated. Sometimes the changes are sweeping and make our lives easier. Other times they’re hardly noticeable at all, but can still have a huge impact on your social media marketing strategy.

Pinterest for Dads

When most people consider the social media platform Pinterest, they typically think of a decidedly female demographic. And that’s not unreasonable; the majority of Pinterest users are, in fact, women. But interestingly enough, Pinterest has reported that around 42% of American dads use the site, as well. In today’s video, we’ll explore this surprising statistic. Spoiler alert: it can be attributed primarily to the fact that more and more millennial guys are becoming fathers. Men of that generation are typically …

Musical.y

Even if you wouldn’t describe yourself as much of a singer, many of us still enjoy lip-syncing—especially if you can really lose yourself in the performance! Musical.y is an app for everyone’s “inner diva;” it lets you record lip-syncing performances and share them with other users. It’s an app that’s very popular with women ages 12 to 24—and the makers have recently begun experimenting with allowing companies to advertise on the platform. In today’s video, we’ll discuss Musical.y and the …

Connecting to Customers with User-Generated Content

What if we told you that you had a team of team of untapped marketers and salespeople waiting to help spread the word about your business? They don’t require a salary, and you might never meet them in person, but you also can’t afford to ignore them. No, we’re not suggesting you “invest” in an unpaid intern. Instead, we recommend crowdsourcing content from willing brand ambassadors. Need a refreshed marketing strategy to help you break through the noise and increase …

Burger King Insta Stories

Online ordering is the way of the future. Whether it’s through apps or desktop websites, more and more eateries are now offering consumers ways to assemble a meal, pay for it online, and either have it delivered to their door or be ready for pickup at a store within the hour. Not all eateries offer this kind of service, of course; many still require customers to either call in their orders or simply drop by in-person. But restaurants that DON’T …

Building Buyer Personas: It’s Personal

Did you have an imaginary friend as a kid? If so, you probably remember them feeling a lot more real than a pretend person. In fact, if asked, you could have probably listed off everything about them from where they lived to what they ate for breakfast.