Blog
November 13, 2024
The Ultimate B2B Content Marketing Strategy Guide
All businesses use content in their marketing in one form or another. But how much thought and effort do you devote to the strategy behind the content you use to market your business to the companies who are your potential customers?
October 22, 2024
Is AI the Key to Unlocking Ideal Customers?
Identifying well qualified customers is crucial for a business’s success, allowing companies to focus their resources on the most profitable customers. The idea is to paint a picture of your ideal buyer, tailor your marketing efforts to speak to their needs, and build strong relationships with those most likely to become long standing customers.
October 1, 2024
How AI is Transforming the Customer Experience
Artificial intelligence (AI) is revolutionizing the way businesses interact with their customers. By harnessing the power of AI, companies can deliver omnichannel, personalized experiences, streamline processes, gain valuable insights into customer behavior, and make changes that will promote engagement and improve experiences.
September 17, 2024
What is a Performance Max Campaign?
Performance Max campaigns use the power of artificial intelligence (AI) to optimize ads across multiple Google channels to reach the most relevant audience and achieve maximum results. In the right circumstances, these campaigns can be an excellent tool to save time and effort.
August 16, 2024
How do consumers feel about AI advertising and marketing?
Artificial intelligence (AI) has become ubiquitous in life. It seems every website and online app offers an AI enhancement that is supposed to produce faster and better results with less effort on the user’s part.
August 1, 2024
Top 3 Reasons Why Your Website Is Not Showing on Google
Not getting the traction you want on your website? Did you know that 68.
July 3, 2024
SEO Visibility: Getting Your Website Seen in Search Results
What is SEO Visibility? In today's digital age, simply having a website is not enough.
May 1, 2024
What is Hreflang? A Guide to Using the Hreflang Tag
The hreflang tag is an HTML attribute used to tell search engines like Google about different language versions of your website's pages. It essentially helps search engines understand the target audience and language of a specific webpage.
April 23, 2024
Get Ready for Search Generative Experience: How AI is Revolutionizing Online Discovery
Search engines are our guides through the massive digital library that is the internet. But as technology keeps changing, the way we use search engines is changing too.