Blog
March 27, 2017
GLOBE RUNNER WELCOMES MATT CUTTS AS DIRECTOR OF SEARCH
Note: This was Globe Runner’s 2015 April Fool’s prank. Contrary to popular belief, Matt Cutts never actually left Google.
March 21, 2017
COMMUNICATE BETTER: WEB DEV LINGO 101
The company website is the new business card. It’s the face you present to the world – a digital handshake, your first impression.
February 20, 2017
SHOWCASE SELECTED STUDENT ARTWORK FROM SHELTON SCHOOL
For more than forty years the June Shelton School and Evaluation Center, a center famous for its unparalleled curriculum, dedicated its resources and highly trained staff to helping those who learn differently engage and empower themselves for the future. By doing this, they encouraged all students with learning differences, such as dyslexia, to work toward a common goal and reach educational milestones successfully.
February 7, 2017
HOW TO IMPLEMENT SCHEMA INTO YOUR CONTENT
If you’re looking for a new technique to enhance your SEO, Schema is a powerful tool to boost your search engine result pages, also referred to as (SERPs). Not too many people use Schema, but it’s something that most people see and interact with on a daily basis.
January 26, 2017
GOOGLE CHANGES NEW SEARCH RESULTS PAGE LAYOUT
Google is constantly updating to keep up with the latest in trends and digital developments, and recently they’ve made some subtle, yet important changes to the search results page layout. Although they are cosmetic, these small changes can have quite a big impact, and play a much larger role when it comes to tracking analytics for both paid and organic searches.
November 28, 2016
FREE 2017 CONTENT CALENDAR TEMPLATE (DOWNLOADABLE)
Last year, one of our most popular blog posts was our free 2016 content calendar via Google Sheets, complete with sections for your social media posts so that you could plan out your whole year of content marketing. In that spirit, we’ve updated the calendar and once again it’s free to download and use at your discretion.
November 23, 2016
OLD WORLD, NEW FRONTIERS: CLIENT CELEBRATES HOLIDAY SUCCESS
With Thanksgiving being tomorrow, gratitude has been on my mind a lot lately. While the list of things I am grateful for is extensive, working with amazing, local companies run by incredible people is pretty high on the list.
October 27, 2016
GOOGLE ADWORDS EXPANDED TEXT ADS – HOW ARE THEY CHANGING PAID SEARCH?
Earlier this year, Google announced expanded text ads that would change the way PPC advertising would work. The main change is that instead of having a 25-character headline with two 35-character descriptions, you’d have two 30-character headlines and an 80-character description to play with.
October 19, 2016
5 REASONS TO RUN SEO AND PPC TOGETHER
When determining their online marketing strategy, many companies feel like they need to opt for either SEO or PPC. After all, they both ultimately achieve the same end—attracting visitors to your site and increasing revenue.