Blog
April 21, 2017
LISTEN UP! VOICE-ACTIVATED MARKETING IS HERE
The day after this year’s Super Bowl, headlines were not just dominated by the New England Patriots’ stunning comeback from a 21-3 halftime deficit; What was stunning was the effect of Google’s one-minute TV ad for its Google Home appliance. It was a promotion that just kept on going right into news media headlines and all over social media for about 36 additional hours.
March 30, 2017
WHY YOU SHOULD KNOW YOUR CPL LIKE THE BACK OF YOUR HAND
Have you ever run a marketing campaign, spent a little money, got a couple leads, and at the end of your day wondered if it was a good use of your funds? Well, you’re not alone.
March 27, 2017
GLOBE RUNNER WELCOMES MATT CUTTS AS DIRECTOR OF SEARCH
Note: This was Globe Runner’s 2015 April Fool’s prank. Contrary to popular belief, Matt Cutts never actually left Google.
March 21, 2017
COMMUNICATE BETTER: WEB DEV LINGO 101
The company website is the new business card. It’s the face you present to the world – a digital handshake, your first impression.
February 20, 2017
SHOWCASE SELECTED STUDENT ARTWORK FROM SHELTON SCHOOL
For more than forty years the June Shelton School and Evaluation Center, a center famous for its unparalleled curriculum, dedicated its resources and highly trained staff to helping those who learn differently engage and empower themselves for the future. By doing this, they encouraged all students with learning differences, such as dyslexia, to work toward a common goal and reach educational milestones successfully.
February 7, 2017
HOW TO IMPLEMENT SCHEMA INTO YOUR CONTENT
If you’re looking for a new technique to enhance your SEO, Schema is a powerful tool to boost your search engine result pages, also referred to as (SERPs). Not too many people use Schema, but it’s something that most people see and interact with on a daily basis.
January 26, 2017
GOOGLE CHANGES NEW SEARCH RESULTS PAGE LAYOUT
Google is constantly updating to keep up with the latest in trends and digital developments, and recently they’ve made some subtle, yet important changes to the search results page layout. Although they are cosmetic, these small changes can have quite a big impact, and play a much larger role when it comes to tracking analytics for both paid and organic searches.
November 28, 2016
FREE 2017 CONTENT CALENDAR TEMPLATE (DOWNLOADABLE)
Last year, one of our most popular blog posts was our free 2016 content calendar via Google Sheets, complete with sections for your social media posts so that you could plan out your whole year of content marketing. In that spirit, we’ve updated the calendar and once again it’s free to download and use at your discretion.