Blog
November 23, 2016
OLD WORLD, NEW FRONTIERS: CLIENT CELEBRATES HOLIDAY SUCCESS
With Thanksgiving being tomorrow, gratitude has been on my mind a lot lately. While the list of things I am grateful for is extensive, working with amazing, local companies run by incredible people is pretty high on the list.
October 27, 2016
GOOGLE ADWORDS EXPANDED TEXT ADS – HOW ARE THEY CHANGING PAID SEARCH?
Earlier this year, Google announced expanded text ads that would change the way PPC advertising would work. The main change is that instead of having a 25-character headline with two 35-character descriptions, you’d have two 30-character headlines and an 80-character description to play with.
October 19, 2016
5 REASONS TO RUN SEO AND PPC TOGETHER
When determining their online marketing strategy, many companies feel like they need to opt for either SEO or PPC. After all, they both ultimately achieve the same end—attracting visitors to your site and increasing revenue.
October 17, 2016
GALLERY 550 OPENING AT GLOBE RUNNER HQ A SMASHING SUCCESS
ARTIST ALEJANDRO CASTAÑÓN (RIGHT) PICTURED RAFFLING AWAY HIS ADDISON AIRPORT-INSPIRED LIVE PAINTING. On Thursday, October 13, Globe Runner held its third official Gallery 550 exhibition at its Addison, Texas, offices and it was a resounding success.
September 29, 2016
GLOBE RUNNER CEO ERIC MCGEHEARTY APPEARS ON PLAYMAKERS TALK SHOW
PlayMakers Talk Show We are thrilled to announce our very own CEO of Globe Runner Eric McGehearty will be joining PlayMakers Talk Show on 770 KAAM this Friday, September 30 at 3 pm. Be sure to tune in!
September 22, 2016
MICRO-MOMENTS: BREAKING DOWN ‘I-WANT-TO-BUY’ MOMENTS
Micro-moments are the small instances each day when someone uses a mobile device to quickly search for a bit of desired information. One type of moment, called an “I-want-to-buy” moment, centers around using internet searches to help with purchasing decisions.
September 15, 2016
MICRO-MOMENTS: BREAKING DOWN ‘I-WANT-TO-DO’ MOMENTS
Mobile devices, and especially smartphones, have revolutionized the way we use the internet. Online searches are now faster and more focused than ever before, often taking only a minute or two.