Benefits of HubSpot For Your Business
Still tracking your customers and leads with outdated spreadsheets or using multiple platforms that don’t talk to each other—one to manage leads, one for content, one for customer support etc.? HubSpot may be the solution you didn’t realize existed. Or, maybe you’ve gone to their site to read up on marketing tips without realizing that they’re way more than an incredible place to find hundreds of marketing blogs, ebooks, and statistics.
What is HubSpot?
At its core, HubSpot is a customer relationship management platform. But it does so much more. HubSpot consists of its CRM and five hubs that can help you manage all your inbound marketing needs:
- CRM: keeps track of all your leads and customers as well as their activity and all your interactions with them in one easy-to-use platform that syncs with Gmail and Outlook for easy communication
- Marketing Hub: a complete system to set up and manage your marketing campaigns as well as track the success of your campaigns so you can keep improving your conversions
- Sales Hub: everything you need to manage your sales funnel from start to finish—manage, track and communicate with your leads with ease
- Service Hub: a one-stop-shop for customer service with the ability to set up support chat and ticketing as well as conversation bots and a knowledge base
- CMS Hub: a content management system that makes updating web content and SEO easier and provides analytics to track web traffic and conversions
- Operations Hub: helps you connect apps, clean up data, and automate processes
So, let’s go over some of the benefits of HubSpot!
Why HubSpot?
Well, to be honest, the list is pretty endless. So, let’s start off with five huge benefits of HubSpot.
- It’s free. The free version of HubSpot has a lot of functionality. Can you upgrade the features and benefits to a paid version? Of course you can. But you can easily get started with the free version and discover what works for you and what you may want to spend a little more on.
- It’s all-in-one. No more desperately trying to figure out how to get your CRM to talk to your email marketing platform to talk to your website. HubSpot does it all and makes sure that information is easily shared between tools, giving you (and your customers) a seamless buying journey.
- It’s easy to use. HubSpot is intuitive. And if you need help or guidance, HubSpot academy has everything you could possibly want to know—with courses and certifications to make sure you’re getting the most out of the product. HubSpot also has an incredibly friendly and engaged community you can go to for questions, tips, and tricks.
- It’s analytical. Gathering and interpreting data in HubSpot is intuitive and easy. Metrics are important, and HubSpot has in-depth dashboard reporting to give you the information you need instantly and without having to build complex queries.
- It has a ton of integrations. With so many companies using HubSpot, it’s natural that other companies and products are constantly building third-party integrations to work with it. Many of the apps you already use probably integrate seamlessly with Hubspot!
Sounds pretty amazing, right? Well, the news gets better! If you’re juggling running your business, marketing, and customer support at the same time, it can help to bring in experts. While HubSpot is intuitive, getting on top of your digital marketing game is still time-consuming. Luckily, some digital marketing agencies, like Globe Runner, have in-house HubSpot experts who can make sure that you’re making the most of every HubSpot feature that’s right for you. Globe Runner has expertise in using HubSpot for small businesses to big businesses, and knows how to use HubSpot to help your business take off!
Frequently Asked Questions
Is HubSpot a CRM?
While HubSpot is Constituent Relationship Management (CRM) software, HubSpot capabilities go far beyond what many people consider a useful CRM. HubSpot also functions as a digital marketing platform and all-in-one tool to manage marketing, sales, customer service, and content.
What is HubSpot used for?
Whether you’re using HubSpot for small business or big business, HubSpot does it all. With five separate “hubs” for marketing, sales, service, CMS, and operations, HubSpot covers all your digital marketing and customer tracking needs. Rather than trying to track all your leads and customer interactions through multiple online systems and spreadsheets, HubSpot CRM is a cloud-based solution that can make sure you don’t lose track of your customers and where they are on their buyer’s journey. But HubSpot is also a one-stop-shop for digital marketing, allowing you to use the software to create content, track leads, and conversions, and provide customer support with chat tools and ticketing.
Is HubSpot free?
The HubSpot software is free, and the free version includes many of the features in all five “hubs.” However, if you’re looking for additional bells and whistles, all of which can help boost your marketing and customer service games, there are bundles you can purchase, or build your own bundles to get exactly the features that allow you to make the most of the HubSpot benefits that address your pain points.
What are some companies that use HubSpot?
With over 150,000 customers in 120 countries, HubSpot is a widely used and loved platform. Customers include Reddit, DoorDash, and the World Wildlife Fund, to name just a few.
Is HubSpot worth it for small business?
If you have customers (or need more customers) HubSpot has many features that help manage your customers and their buying journey. No matter the size of your business, there’s a version of HubSpot that can benefit you. And with pricing options that start at “absolutely free,” you’re sure to find a bundle that works for your needs and your budget.
Facts and Myths About SEO
Every second, 40,000 searches are made on Google. That equals approximately 3.5 billion searches every day. And while not everyone is searching for your product or service, there’s a good chance that right now, someone is looking for exactly what you have to offer. With over 200 ranking factors in an algorithm that gets updated several times a year, making sure the people searching for you find you means keeping on top of your Search Engine Optimization (SEO) game. Because if you aren’t on the first of the search engine ranking pages (SERPs), your potential customers will have already found what they’re looking for before they get to you. SEO can be complicated, and everyone has an opinion on SEO and how it works. Let’s explore some actual facts about SEO and debunk some myths.
Busting myths with SEO facts
Myth: Keywords don’t matter
Since the Google Hummingbird update years ago, there has been a lingering myth that the algorithm rewrite made a keyword strategy irrelevant. That’s not exactly true. Keywords still matter. After all, at the end of the day, that’s what a searcher is putting into the search engine. The update, however, changed the focus to search intent. So, keyword ratio is less important, but writing quality content that naturally incorporates important keywords and takes into account why someone is searching is still an integral part of effective SEO.
Myth: Link building doesn’t matter
Link building is key to Google’s E-A-T philosophy: Expertise. Authoritativeness. Trustworthiness. How does Google determine if your site has all of those things? Well, it relies on the Internet “word of mouth.” If websites that are well-known and trusted link to yours, then it’s considered a kind of endorsement of your site, giving it a boost in its rankings. In the same vein, if spam and untrusted websites link to yours, it will negatively affect your rankings. So, a thorough link-building strategy and content development can make a huge difference!
Myth: Local SEO is irrelevant
Let’s look at the local SEO facts. Almost half of all Google searches are local searches and half of all “near me” searches result in someone actually visiting a store. An impeccable local SEO strategy can help bring in more customers and build visibility in your region.
With Google algorithms changing all the time, it’s clear that the biggest SEO fact is that SEO is an ongoing process. Bringing in SEO experts, like Globe Runner, can keep all your digital marketing in the best position to rank higher on the keywords that matter most to your business. Check out how Globe Runner has helped businesses like yours reach and exceed their marketing goals!
Frequently Asked Questions
What are the top benefits of SEO?
The truth is that most people end up choosing one of the very first results that pop up on a search engine results page (SERP). That means the number one benefit of stellar SEO is that more potential customers will find your business because it’s ranking higher on those SERPs. Because great SEO requires a website that works well on various devices, including mobile, has up-to-date and trustworthy content, and is easy to navigate and use, one of the other benefits of SEO is that your overall website is going to attract more customers and visitors are more likely to convert into customers.
What is the purpose of SEO?
The overall goal of SEO, or Search Engine Optimization, is to increase the organic traffic of potential customers to a company’s website through search engine results. When a potential customer goes looking for a product or service, most turn to search engines, like Google. Search engines have complex and ever-changing algorithms that sort through all the websites on the Internet to find the websites that match the closest with the intent of the searcher. SEO experts work within those algorithms to give your business a better chance of being at the top of the results pages for the keywords your most likely customers will be entering into those search engines.
Is SEO worth it in 2022?
SEO is not only worth it in 2022, but it’s a necessity. Not only do the vast majority of people make purchases online, but even if they plan to make purchases in person, they start their search and research on the Internet. And with almost 2 billion websites on the Internet these days, the likelihood of a website accidentally ranking on the first page of any SERP is extremely small.
Holiday Season and PPC
It’s the Holiday Marketing Season
With the exception of yearly back-to-college shopping, the winter holiday season is the biggest consumer spending event of the year. Adobe predicts that online sales will be up 2.5 percent over last year—with sales expected to reach $209.7 billion. It may seem too early to be thinking about the winter holidays while you’re still pondering Halloween costumes, but it’s already time to break out the pumpkin-spice and make sure your business doesn’t miss out on a successful holiday season that sets you up for the new year!
Gone are the days when Black Friday signaled the start of the holiday shopping season. Now, that season starts in October. Last year, less than 20 percent of US shoppers intended to wait until after Thanksgiving to start shopping, and 43 percent intended to start before November. What does that mean for you? It means you could miss out on potential customers if you think you still have plenty of time to start your holiday marketing campaigns.
So, where should you be in your holiday campaigns, and is it too late to catch up? Let’s ease your minds first—it’s definitely not too late, but you may need to put everything in high gear! Many businesses have most of their planning and list clean-up done by the end of September and focus on the specifics of their holiday advertising in October, to have it ready to go by mid-to-late-October. Let’s dive into some easy holiday advertising ideas.
Holiday marketing techniques
Use video marketing or webrooming. People love videos . . . and “trying” things. Make your pay-per-click (PPC) ads video ads to raise interest and engage potential customers. Or turn your website into a virtual showroom where customers can “browse” or virtually try your products.
Make online communication a two-way street. Engage with your potential customers on social media and on your website. Try using polls on social media or running contests. Make sure you’re responding to customer interactions on social media.
Be festive! Incorporate holiday themes, images, and puns into your holiday shopping ads. Holiday shopping can be stressful. You can lighten the mood and relieve some stress for your customers with fun and festive ads that give them some of that holiday spirit back.
Retargeted! Ensure you have a comprehensive retargeting campaign. Most people shop; around online before they make a purchasing decision. Making sure that you’re following up on items left in carts and people who stopped by your site but didn’t purchase anything can bring in extra sales.
While you’re at it, don’t forget to make everything you do mobile-friendly. It’ll keep your customers and search engines happy. More and more people are using their phones to make purchases and Google prioritized mobile-friendliness in their search engine ranking algorithms. Feeling overwhelmed? You’re not alone! So are most holiday shoppers. They’re worried about inflation and the supply chain, not to mention the stress of hosting family and friends for the holidays. They’re looking for a shopping experience that removes some of their stress levels and makes their holiday shopping experience run a little smoother so they can focus on their families.
Just like you can make your customers’ holiday season a little more convenient and easy to manage, a full-service digital marketing agency, like Globe Runner, can do the same for your holiday marketing season. Everyone goes into high marketing gear for the holidays, which is why now is a great time to engage in a pay-per-click holiday advertising campaign. Prices of ads do go up during the season, but the payoff is worth it. And agencies like Globe Runner can make sure you get the most for your PPC money. But don’t stop there! Globe Runner can also assist with conversion rate optimization and SEO.
Frequently Asked Questions
Why should you advertise during the holiday season?
Let’s be honest, you should be marketing all year long! But the holidays are a fabulous time to engage your loyal customers and bring in new ones. It is, without a doubt, one of the busiest (and most profitable) shopping seasons of the year. The question is really, why wouldn’t you advertise during the holiday season?
When should you start advertising for the holiday season?
Supply chain issues over the last few years made people nervous about waiting to purchase gifts. And they’re worried that inflation will keep increasing prices. While the weekend after Thanksgiving used to signal the start of the holiday shopping season, it now starts in mid-October. Which means you should be advertising now! But it’s not too late to put together a stellar holiday advertising campaign and make the most of the holiday season!
Top 3 Reasons Why Your Website Is Not Showing on Google
Every week, almost 60 percent of people worldwide purchase something online. When they aren’t buying something online, they’re looking for information or recommendations to start their search. With almost 2 billion websites on the Internet, it may seem as if someone searching for the product or service you offer actually finding you is near impossible. But that’s not true! It is, however, why your place on Search Engine Ranking Pages (SERPs) is so important. And, let’s face it, Google is the most used search engine around, so learning how to get your website on Google can be key to boosting brand visibility and awareness. So, let’s go over some barriers to showing up on Google.
Why isn’t my website showing up on Google?
While every website and industry are different, let’s take a moment to discuss the three typical reasons a site is not showing up on the first (or second) page of Google search results.
1. Your site lacks authority.
Google’s primary ranking algorithms come from the E-A-T philosophy. Expertise. Authoritativeness. Trustworthiness. If your site lacks any of these, it will not place high on SERPs. The days of filling your pages with as many keywords as possible to increase your rankings are over. Now, Google is looking for relevant sites that contain useful information from trusted sources. Some of that actually happens off your site and is why linkbuilding is so integral to your website success. When high-quality, trusted sites link to your site, it increases your site’s authority.
2. Google is unable to index your site properly.
Even if your site meets and exceeds all of Google’s E-A-T standards, if Google can’t find your site, neither will anyone else! There are multiple coding issues that even a diligent webmaster can miss that may make it more difficult for Google to index your site, or for Google to crawl your site at all. The backend of your site is just as important as the front end.
3. You’re targeting highly competitive keywords.
Sometimes you can do everything right, and your site still isn’t where you want it to be. Just like with any business, the more competitive the market, the more difficult it is to stand out. That same philosophy holds true with keywords. It’s entirely possible that the keywords you’re targeting are so competitive that it’s affecting your SERP placement. Keyword research is incredibly important to ensuring that your site is optimized.
These aren’t the only reasons your site may not be showing up, but dealing with these issues is an excellent first step. Your best bet? Engage the services of an SEO agency like Globe Runner to conduct a thorough analysis of your site and figure out where your site is missing the mark.
Set it and forget it?
Getting on Google is only the first step. A comprehensive optimization strategy doesn’t end once your site appears on Google. The trick is getting it to stay there. You would never just run one ad on TV and assume you never have to market your company ever again. So, why would you do that with your website? Staying on top of SERPs means keeping your content fresh and continuously working on your linkbuilding strategy. It also means staying focused on current trends and search engine algorithm changes. Digital marketing is complex. Do you have a social media plan? What about paid marketing? Globe Runner can help you boost your site rankings and keep them there.
Frequently Asked Questions
How long does it take for my website to show up on Google?
Next to “Why is my website not showing up on Google?”, how long it will take is one of the most frequently asked questions. Unfortunately, the answer is “It depends.” The more specialized your services or product is, the quicker it may be. If your industry is more competitive, then there will be more clutter to break through. Regardless of anything, it will always take several months before you start to see the effects of even the best search engine optimization efforts.
Can I force Google to crawl my site? While you can use Google Search Console to request indexing and recrawls, it’s important to note that if there are technical SEO errors that disallow Google from crawling your site to
Can I force Google to crawl my site?
While you can use Google Search Console to request indexing and recrawls, it’s important to note that if there are technical errors that disallow Google from crawling your site to begin with, then this will not “force” Google to do it.
What is indexing a website?
Ever seen an index in a reference book? Well, “indexing” a website is basically a high-tech version of that. Google (and other search engines) send bots to “crawl” your site and index the pages on your site based on keywords, urls, and numerous other factors. At the end of the day, a search engine is really just like that index at the back of the book, only it’s an index of every website on the internet that allows the search engine to deliver to the searcher what it believes are the most relevant websites based on the query you enter into the search bar.
Why Your eCommerce Business Should Be Using Shopify
Amazon revolutionized the consumer experience when it launched in 1995, and 5 years later, about 20 percent of consumers in the United States were making purchases online. But that was the year 2000. That percentage had already exploded even before the pandemic created a world of tele-everything. Now, with consumers having grown even more accustomed to the convenience of direct-to-doorstep delivery of . . . well, whatever they want, it’s estimated that over 80 percent of US consumers are online shoppers. That’s great news for your eCommerce business! But it also means that your customer base now expects to be able to buy online easily . . . no muss, no fuss. Which puts the pressure on you to make the online shopping experience satisfying and simple. So, which eCommerce platform is your best bet? Let’s dig into some of the top benefits of Shopify.
Why use Shopify?
When it comes to creating the online shopping experience for your customers, your eCommerce business has options. Using Shopify as your eCommerce platform has numerous advantages. We’ll stick to the top three.
- It’s user-friendly. Shopify was created with a non-tech user in mind. It’s completely customizable and even the most non-tech-savvy user can choose a beautiful template and set up a stellar online store with ease. If you’re stuck, there are plenty of online tutorials to help you out!
- It offers easy-to-use app integration. Shopify has its own app store with thousands of apps that integrate seamlessly. Whatever your specific need—from shipping label creating to customer service—there’s a app for that.
- It’s SEO-friendly. Shopify takes into account the necessity of search engine optimization for your business and allows you to add and edit meta-tags, keywords, and alt-text as well as incorporating many SEO best practices into the platform automatically. Their analytics will also help you keep on top of conversions and give you the info needed to adjust your site to maximize sales.
Still not convinced? Let’s take a look at some companies that are taking advantage of Shopify!
Who uses Shopify?
Whether they’re using Shopify for eCommerce or a professional service business, companies that use Shopify tend to leave glowing reviews. And the industries served are all across the board. Some of the larger companies using Shopify? Kylie Jenner’s cosmetic brand, Penguin Books, Hyatt Hotels, and Red Bull. But Shopify is also created with small business in mind (and has helped numerous small businesses grow). They’ve also added numerous features during the pandemic to make Shopify even more attractive to small businesses. Check out a couple of unique small businesses that used Shopify to build their brand.
- Partake foods—created by a mom who had trouble finding snacks for her daughter who had multiple food allergies
- World’s Window—an in-person retail store in Kansas City that needed to move online fast during the pandemic—their new Shopify store was up and running in three days
While Shopify is incredibly SEO-friendly, the best optimization is never set-it-and-forget-it. SEO is an ongoing process that takes place both on and off your website. Brining in digital marketing experts, like Globe Runner, can give your small or large eCommerce business the boost it needs. Globe Runner’s Shopify experts are more than familiar with the platform and all the ins and outs of how to make Shopify work for you. Check out how Globe Runner helped Jerky Dynasty drive consumers to their eCommerce store using targeted blogger outreach.
Frequently Asked Questions
Why is Shopify good for business?
Shopify was designed with flexibility and ease in mind. With hundred of templates and thousands of apps to integrate into your online store, Shopify can help you launch your new eCommerce business and grow your already growing business. Consumers want to do their shopping online, and Shopify is a simple and beautiful solution for businesses big and small.
Why do customers like Shopify?
Customers love the reporting capabilities once their store is up. The analytics gives business owners the information they need to tweak their site and increase sales. When building the site, users love the templates and how user-friendly the entire platform is. And with multiple plan options, Shopify will grow right alongside your business!
What makes Shopify different?
At the end of the day, Shopify is the most complete eCommerce solution on the market that has the most features. It’s flexible and offers everything you need to get your online store up and running without needing an advanced degree in web design.
Is Shopify safe?
Absolutely! Over half a million businesses use Shopify and they highest security standards in place to keep their customers (and your customers) protected.
The Most Asked Questions for Digital Marketing Answered
Long gone are the days of potential customers finding you in the Yellow Pages. Let’s be real—long gone are the days when most people even remember what the Yellow Pages are. Google is now a verb, and it’s where the vast majority of your customers are going to start their search for your products or services—and possibly where they’ll end up buying them. Almost 60 percent of people aged 16 to 64 buy something online at least once a week. In the vastness of the almost 2 billion websites on the Internet, how are you supposed to ensure that the people looking for your exact product or service find you . . . instead of one of your competitors? Well, that’s where digital marketing comes in. But what exactly is digital marketing? Let’s answer some digital marketing FAQs!
Top Digital Marketing Questions
- What is digital marketing? Digital marketing is an overarching term that encompasses every tactic and strategy used to ensure that your website ranks as high as possible on Search Engine Ranking Pages (SERPS). It can include both organic and paid strategies using email, social media, and websites—all geared towards increasing not just traffic to your website, but the right traffic.
- What is a digital marketing plan? The best things start with a great plan. When it comes to digital marketing, the key aspect of your plan is “Who?” Many digital marketing tactics and channels are exciting and shiny, and it’s tempting to start with which tactics you’re most interested in (or have been told are the hot new thing). But your digital marketing plan should actually start with SMART (specific, measurable, actionable, realistic, time-bound) goals and your audience. In order to effectively market your very specific products or services, you need to determine who is most likely to be looking for them—and then where and how they’re looking for them.
- What is SEO? SEO stands for Search Engine Optimization and covers all the strategies used to make sure your website appears as high as possible on SERPs. Typically, SEO is broken into three main parts
- Technical—This strategy focuses on optimizing the backend of your website, including link structures, sitemaps, and speed.
- On-page—This is the content optimization on your website that incorporates a strong keyword strategy to boost your rankings when potential clients are searching using specific keywords.
- Off-page—An important part of SEO has to do with what other sites link to yours. Off-page SEO focuses on strategies to get other well-respected sites t link back to yours and includes tactics like link building, reviews, and guest blogs.
- How long does SEO take? Unfortunately, it depends on many factors, including the amount of competition you have and the noise you’re trying to break through. The more specialized your service or product is, the easier (and faster) SEO results will start showing up. Whatever type of business you are, it will take an absolute minimum of a few months before you start seeing results.
- What is PPC? PPC stands for Pay-Per-Click. While many digital marketing strategies are organic, PPC as a strategy that uses paid advertising on other websites that you pay a price for each time the advertisement is clicked on. A strong PPC strategy includes being extremely specific about targeting to make sure that the ads are being served to the most likely potential customers.
- What is conversion rate optimization? If you spend an exorbitant amount of money to drive traffic to your website and the traffic does, in fact, increase, that’s fantastic! However, if you’re getting few (or no) additional customers or sign ups from that increased traffic, then the money was not well spent. Your conversion rate is basic math—the number of people who took whatever action you wanted them to take divided by the number of people who landed on the page. Conversion rate optimization experts analyze your site and make minor (or large) changes to increase the rate of people who take an actual action on your website.
Digital marketing is complex and multi-faceted. There is no one-size-fits-all answer—nor is it possible to set-it-and-forget-it. Your strategies will change as your business does . . . and as search engine algorithms and technology do. Bringing in an expert team of digital marketing experts with a proven track record can keep you on top of your SEO game and help your business take off. Contact Globe Runner today and let us find the best strategies to be rocket fuel for your business!
Blogs and SEO
With almost 2 billion websites on the Internet, it can seem like a miracle that anyone manages to stumble across your business. But it’s not magic. It’s science. While Google is not the only search engine, more than 85 percent of people searching online use Google. And while Google doesn’t publicly release the full nature of the algorithms that decide which websites show up where, there is quite a bit of information that can be used to optimize your site to help ensure you stay on top of your SEO game. And one of those indicators is E-A-T. Let’s explore what that means and how a business might use a blog to increase its placement on Search Engine Ranking Pages (SERPS).
Blog Posts for SEO
What is SEO for blogging? Expertise. Authoritativeness. Trustworthiness. These three words are integral to your SEO strategy. And they demonstrate why blogs are important for your content marketing strategy. But what exactly do those words mean? Well, first you have to start with a fundamental understanding of “beneficial purpose.” While you may think the purpose of your website is to sell products or services, Google would disagree. Websites that don’t have a beneficial purpose rank lower. As far as Google is concerned, websites should exist to help people. That’s one of many reasons to use blog posts for SEO. Blogs provide information. Information is typically helpful. Typically. Which is where E-A-T comes in. Let’s take an example of a company that sells unique and fun candles.
Expertise & Authoritativeness: Who writes your blogs? Are they an expert on the topic? Do they have the credentials to prove their expertise? For our fictional candle blog, they decide to write a blog about candle safety for dog owners. That’s definitely in line with the beneficial purpose requirement. But what might signal higher expertise—a blog written by a dog owner or vet? Probably a vet, right? Now, what if we made that even more specific—a rural large-animal vet or urban dog/cat vet specialist? What about a dog ER vet that has specific experience treating dogs that have been hurt or made sick by candles?
Trustworthiness: This is where consistency and strategy really come in. A lot of the trustworthiness of sites is determined by what sites you’re linking to and what sites are linking to you. Guest blogs on your site by recognized experts in your field can increase your trustworthiness as can writing guest blogs on other sites (or other high-quality, trusted sites linking to blogs on your site).
Regardless of your industry, a sound and consistent blogging strategy can boost your rankings on search engines and drive new customers to your site. Globe Runner has the SEO and digital marketing know-how to develop a strategy that helps your search engine rankings take off. Blogging is an ongoing process that keeps you relevant, and Globe Runner keeps track of how your blogs are performing with detailed analytics that allow for shifting to meet changing paradigms. Check out some case studies and then get in touch for more information!
Frequently Asked Questions
Are blogs still relevant?
Blogs can bring people to your website looking for important information and build your reputation as a trusted expert in your field. Blogging for companies can go a long way toward boosting your search engine rankings.
Is a blog necessary?
While a blog is not necessary, not having one could mean more work on other kinds of SEO to maintain the same rankings and conversions. Blogs keep your website and content fresh in a way that other strategies may not. And it humanizes your company and gives your brand a voice that your current, potential, and future clients will feel like they’re able to have a meaningful relationship with.
What is the purpose of blogging?
Blogging has many purposes. For the purposes of your SEO strategy, your blog can go a long way to boosting your placement on SERPs while simultaneously establishing you as an expert in your industry and creating a relationship with potential customers before they’re ready to buy your product or service.
How long should blogs be for SEO purposes?
As with most things about SEO, the answer is, “It depends.” Quality over quantity is always important, but a blog that is under 600 words tends not to be able to demonstrate the E-A-T qualities that can help with SEO. Your best bet? Go for a mix—shorter 750-1000 word blogs that provide necessary information on specific topics and longer 1000-2400 word blogs that cover larger or multiple subjects.
5 Reasons Your Business Should Use Social Media for Advertising
These days, advertising and social media go hand in hand, but that wasn’t always the case. The social media impact on business has been tremendous—and it keeps growing. Before social media, communication between a business and customers was only one way. You put your message out there—and hoped it reached the right people. With social media, businesses have a dialogue with their customers—and the ability to target with undreamed specificity. And, in the almost 24 hours per week that the average American spends online every week, consumers are liking, following, commenting, researching, and buying. Let’s examine how social media helps small businesses.
Benefits of Advertising on Social Media
- Brand Awareness. Even when people aren’t actively interacting with your advertising on social media, they’re seeing it while they scroll—and it’s registering in their mind somewhere. In this way, you’re increasing awareness of your brand every time someone scrolls by your ad.
- Brand Loyalty. Advertising on social media has a human aspect that other advertising often doesn’t have. Customers love to interact with businesses on social media—and they love it even more when businesses interact back. Those interactions create a human connection that builds brand loyalty.
- Better Search Engine Rankings. While advertising on social media alone won’t significantly increase your search engine rankings, social media increases visibility and, paired with a strong SEO and paid media strategy, will help give you a boost.
- Reduced Marketing Costs. Social media marketing allows you to laser focus your targeting to reach exactly the audience you want. This means you have to spend far less money to reach more of the right potential customers.
- Customer Feedback. Consumers want to be heard. Social media allows you to receive and respond to customer feedback in real-time, increasing customer satisfaction and giving you a genuine understanding of what your customers want.
Types of Social Media Advertising
Now that you’re bought into the “why,” you’re ready to fire up your MySpace page and build some brand loyalty . . . or maybe we take a quick pause to think about social media platforms out there and which are most effective for your company—spoiler alert: not MySpace.
- YouTube: YouTube ads reach almost 3 million users and offer many different targeting and advertising options. It’s also the second most visited website in the world and reaches all ages.
- Facebook: It’s still the largest social media site in the world. While primarily a space for Millennials, all generations exist on the platform, and it’s widely considered a valuable place to market.
- Instagram: It’s an influencer paradise and offers incredible targeting options. Like Facebook, it’s a popular platform, although users tend to be younger than the Facebook demographic.
- LinkedIn: It’s considered the most serious and trustworthy social media platform. LinkedIn is where you’ll find college-educated young adults looking to network with money to spend.
- TikTok: A quarter of users are between 10 and 19. Because it skews young, you’ll find fewer users with disposable income, but with a higher population of teens, you find those who will go to parents or caregivers who can make purchasing decisions.
- Twitter: Twitter is a heavily male and urban platform. Similar to LinkedIn, you’ll find more people on Twitter with higher purchasing power.
While these aren’t the only options, they are some of the most popular and likely to get you results. And our team at Globe Runner has significant expertise in all those platforms and can help you turn social media into rocket fuel for your business. From remarketing to paid ads to testing and reporting, we do it all. Get in touch today to discuss how to take your advertising strategy to the next level.
Frequently Asked Questions
Why advertise on social media?
Because that’s where people are. These days, everyone is on at least one social media platform, if not more. An effective social media advertising strategy will build brand awareness and loyalty while creating a feedback loop that creates a true sense of human relationship with your customers.
Is social media effective for advertising?
Absolutely! However, the effectiveness of social media advertising depends on the thought and effort you put into your strategy. You need to think about your audience and who to target. Different subsections of people are more likely to use different social media platforms, so ensuring you’re advertising on the right platforms is key to your success. So is creating a social media brand persona appropriate for the platform and target audience.
Why Local SEO is Important for Your Business
There are few things more frustrating than searching for a business or service only to end up with results that you need a plane or a boat to get to. So, what is more frustrating? Spending time and effort on SEO for your business only to find out that the dramatically increased traffic to your site is from people thousands of miles away who will never walk through your doors. And that’s the importance of local SEO. While standard SEO is all about driving traffic to your site, driving the right traffic to your site is key for a business with a physical location or that serves a specific geographic location. Effective local SEO strategy can help boost local online and in-person traffic to your business, leading to increased sales and brand loyalty.
How Is Local SEO Strategy Different?
Organic SEO is laser-focused on driving online traffic to your website primarily based on keywords the searcher is using. The overall goal is to ensure your website is high up Search Engine Ranking Pages (SERPS) for specific words. And organic search is primarily focused towards information and research while local SEO targets an audience that has done research and is looking to act. Local SEO, by definition, incorporates the element of. For many businesses who have a brick-and-mortar locations or geographically defined service areas, the only traffic that matters is in or near that geographic area. That’s why local SEO has a key focus in different areas including:
- Hyperfocus on smartphone results—the vast majority of people looking for a business near them do so on their phone. And people searching on phones are more likely to be ready to make purchases.
- Google My Business—all local map-based results in Google are based on Google My Business. If you aren’t listed, you won’t show up.
- Localized content and metadata on your website can improve your visibility to people conducting “near me” searches.
- Local citations anything that directly mentions your business name, address, phone number) are key to local SEO strategy.
And that’s just the beginning!
Globe Runner has experts who understand the importance of local SEO and the best strategies. They’ve helped customers from industries as far ranging as lawyers to stoneworks increase traffic and sales. Contact Globe Runner today and find out how local SEO can be rocket fuel for your business!
Frequently Asked Questions
Is local SEO still relevant?
Almost half of all Google searches are local searches and half of all “near me” searches result in someone actually visiting a store. Consumers are looking for convenience, and if your business hasn’t optimized its local SEO strategy, you run the risk of missing out on opportunity!
Who should use local SEO?
Not every business needs a local SEO strategy. But who does? Well . . . any business that has a physical location that customers can visit and/or serves a specific geographic location can benefit from local SEO. Local customers are loyal customers and effective SEO for local businesses can build brand loyalty and increase foot traffic and sales!
What kind of businesses can use local SEO?
What kind of businesses can use local SEO? Any business that wants to drive local traffic to a physical location or increase sales to a specific geographic location can use local SEO. Whether you’re a restaurant, bookstore, or another merchant, or you provide services for a specific city or community, Local SEO will help potential customers find you. From bookkeepers to beekeepers, if your location or service area can be specified on a map, then local SEO is for you!
What percentage of Google searches are local?
Local SEO strategy is complex and different from organic SEO. There are some easy first steps you can do like getting listed on Google My Business, making sure your “NAP” (name, address, phone number) is up to date, and spending some time ensuring you’re listed on various local directories in your region. But there are also numerous on- and off0page ways to improve your local ranking, as well as technical SEO strategies to boost local visibility. If you’re serious about increasing local traffic and sales for your business, it can help to work with a professional SEO agency that specializes in local SEO, like Glob
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