ONLINE REPUTATION MANAGEMENT ESSENTIALS FOR SEO AND SOCIAL MEDIA
What do your customers think of you? If you’re at all unclear or otherwise uncomfortable with the answer, your business could be suffering because of it.
Fortunately, there is a proactive way you can take part in the conversation: Online Reputation Management (ORM).
It’s a strategy that generally involves actively engaging with both the material in Google search engine results page (SERP) and online reviews/feedback about your brand. Just how important is your online reputation management strategy?
According to BrightLocal, “85% of consumers trust online reviews as much as personal recommendations.”
So, how do you shape your online reputation management through SEO and social? Get your crash course up ahead.
The Big 4
When it comes to ORM, there are four major players. A complete online reputation management strategy will, at a minimum, involve these four digital marketing channels.
· Media mentions
· Paid media
· Social media
· Your domains
Let’s start from the beginning.
Sometimes you get lucky and a big (or small) media outlet drops your brand’s name in an article. That’s great! In the biz, we call this earned media. Because of its ability to positively and immediately impact your rank, it is among the most highly coveted of all ORM efforts. Some companies find that working with a public relations or digital marketing firm can help them secure more of these valuable placements.
More and more, businesses are turning to paid media in the form of PPC campaigns and sponsored posts on social media and influencer accounts. It’s a great way to get your name out there, but then it’s up to you to continue growing and forging those new relationships.
Don’t neglect your social media accounts either. They’re a direct reflection of your brand and implore potential customers to interact with you online. As a general rule: the more actively you monitor them and engage with your audience, the more effective they’ll be.
Finally, whether you’re focused on your website(s) or blogging platform(s), realize that they’re pillars of building a strong online presence. You have control. Use it wisely.
Online Reputation Management Tools
Now that you know where to focus your efforts, let’s shift gears to how you can successfully gauge the effectiveness of those efforts.
Google Alerts is a great place to start.
If you do nothing else, at least set up an alert so you know when anyone publishes content that mentions your brand. You can use the same function to keep tabs on your competitors as well as relevant current events or news as it relates to your industry.
Quick pro tip: Make a note of any especially active journalists or bloggers who might be interested in receiving a pitch about your products or services!
Setting up the alert is easy.
Simply pick your keyword(s) and populate the frequency of email notifications you wish to receive. If you have a preference about which type of content you get sent (blogs, videos, news sites, etc) you can add those specifications, too. If you’re trying to improve your local SEO or reputation there’s also a field for you to specify your geographic location.
It’s a free solution that ensures you never miss an opportunity to re-post the nice things being said about you or respond when the feedback isn’t so great.
Other ORM tools we like include:
· Social mention – a social media monitoring tool.
· SentiOne – for insights about what people are saying about your brand.
· Reputology – a review management platform that lets you monitor reviews for each individual location of your business.
· Meltwater – a media monitoring tool that helps you do far more than organize your press clippings.
Ready to take your reputation into your own hands? You don’t have to go it alone. Let us help put your good name on everyone’s lips! Start chatting with an account specialist here.
HOW TO SECURE SOCIAL MEDIA BRAND AMBASSADORS
Brand ambassadorship is the new celebrity endorsement. Today’s social media influencers are the movie stars of the internet, and with thousands or millions of followers hanging on their every post, they’re a potent marketing outlet.
You may have many reasons for aligning your business with a social media brand ambassador. Perhaps you’re looking to increase your sales. Maybe your branding strategy is all about boosting brand recognition among millennials.
In any event, joining forces with social media influencers and ambassadors can elevate your brand awareness and boost your reputation as well as your bottom line. But first, you have to secure them. Here’s how.
Types of Social Media Brand Ambassadors
Brand ambassadors are creatives who post content that elevates your brand. Be it in videos, a mention in their stories, review of your product, or promotion, the goal is to get more eyes on your brand and help you tap new segments of your target audience.
For the purposes of this piece we’ll cover two main types.
The first is known as a social media influencer. These are typically users who have collected an impressive number of followers. In recent years, influencer marketing has become big business, and it can be easy to be dazzled by large follower counts.
The truth is, almost anyone can be a brand ambassador. That is, so long as they’re actively engaging with your target audience (and vice versa). Don’t underestimate the power of a small but captivated audience.
Which brings us to our next type of ambassador: your employees.
Think about it. You have this arsenal of people who are already loyal to your brand. Most of them come with a well-established audience of followers who are already invested in the content they share. If you’re not already leveraging your employees as brand ambassadors you’re missing out on a huge untapped market.
How to On-Board Brand Ambassadors
Ok, we promised you a how-to and we aim to deliver.
Before making the ask you’ll want to review their follower demographics and make sure they match your specified target audience. If all seems like a fit, reach out online or via email.
Once on board you’ll want to make sure they’re genuinely excited about your brand and give them as much context as possible. This means background about your company, your core values, campaign goals, product specifics, etc. The more familiar they are the better.
You also need to make sure you discuss in detail how they’ll represent your brand. Have a contract in place that specifies the duration or number of posts with a clause that you’ll reexamine your working relationship after reviewing the results of the campaign. Also, state any content they post is subject to approval and designate an individual on your team to give the all clear.
When working with employee brand ambassadors it works a little different.
Sure, you could just throw out a blanketed catch all requesting employees to share about an achievement or company update. However, you’ll be much more effective if you:
1. Make a direct request.
Keep a close eye on your staff to determine which have the most outgoing, gregarious personalities. They’re likely to have a similar social media presence. The more seen you make them feel, the more likely they are to want to share on behalf of the brand.
2. Incentivize your employees.
A little employee recognition can go a long way. Staying attuned to their needs at and outside work can help increase their advocacy. Whether you’re inspiring via friendly competition or everyone’s favorite, paid time off, be sure to compensate and recognize their efforts.
3. Create company–wide hashtags.
The more clever and creative they are, the more likely your employees are to use them.
4. Invite their feedback.
Everyone likes to feel seen and heard. Let your employees know you want their buy-in by inviting their feedback. You may be surprised to hear new channel recommendations or marketing ideas that you hadn’t previously thought of!
Remember, the goal of any effective social media partnership is to build an enthusiastic community that actively engages with your brand. Influencers and ambassadors are like a direct line to potential customers. Approach them right and you’ll all but secure more sales for your brand.
Want us to sweet-talk them for you? Simply make contact.
8 ADVANTAGES OF OUTSOURCING DIGITAL CONTENT MARKETING TO THE PROS
In business, some departments are mission critical. At a minimum, you need a leader to make the decisions and an accounts payable principle to send out checks each week. (Because let’s face it, no matter how nicely you ask them, no one’s going to work for free.) A sales team is great for making sure money continues to come in, but without the right collateral, they could fall short.
This brings us to the age-old question: is marketing considered essential? We say emphatically, yes! But just because you need it, doesn’t mean you need it in-house. In fact, marketing is one of the easiest tasks to outsource.
Here’s what business savvy brands have to gain by doing so.
1. A new vantage point can widen your reach.
Though it makes sense to do business with a digital marketing agency that knows your industry, getting a fresh perspective could be a big boon for your business. As an outsider, the view from where they’re sitting could look drastically different from yours. This allows them to zero in on untapped markets and design compelling content that targets new potential customers. While your core consumers may not change, they can help pivot your messaging to appeal to wider audiences.
2. Work won’t halt because of the holidays.
What happens when a flu bug threatens to take down your small staff? How do you handle a holiday mass exodus? When you outsource your digital marketing to an agency, you don’t have to worry about any of the above. They work year-round to keep your content continuous. This means staying top of the charts, never letting your SERP suffer due to sickness or season. Your blog posts will keep your keyword strategy strong, and your social content will elicit eyeballs to your brand.
3. You don’t have to keep up with every SEO update.
500-600. That’s the number of algorithm updates Google implements each year! Do you have the fungible funds to pay someone to watch for, learn, and teach everyone about the roughly two changes a day? No?! A digital agency is a good alternative. It’s their job to stay on top of – and master – updates, both major and minor.
4. Save money while increasing your output.
Salary aside, employees are expensive. Insurance premiums alone can increase into double-digit percentages year over year. Not to mention the obligatory cost of living raises instated by most companies. To stay competitive, many business are also finding that on site amenities up to and including snacks or standing desks are the best, if only, way to hire competitively. By contrast, working with a digital marketing agency can save you big compared to the cost of bringing on an in-house entry-level marketing pro. You usually pay a monthly retainer, but only for the services you request, not the benefits.
5. You won’t have to manage your marketers.
With an outside agency, you’ll be in constant contact, but it won’t be because you’re micro managing. Focus on building a strong internal team without having to expend energy onboarding, even as you expand.
6. Drastically cut your turnaround time.
No matter how strong her work ethic, a one-woman department simply can’t keep pace with an entire agency. She might be lucky if she can turn out a well-written blog post and a few social media snippets between meetings. Hire an external marketing team and complete complex campaigns in a fraction of the time.
7. Expand your content marketing creations.
You know that complex campaign you just launched? If you contracted with a digital ad agency it’s likely to have all the bells and whistles. We mean everything – from clickable PPC ads and viral social media posts to HD video ops and strategically placed PR articles. Agencies are more likely to have experts in every communications channel and can send your marketing collateral skipping across every single one of them.
8. Focus on nurturing leads, not generating them.
Finally, digital marketing agencies help you build your brand so you can concentrate on building your business. They’ll free you up to take your leads down the sales funnel and all the way to the bank.
So what do you say – are you in to outsource? We’re all hands on deck.
EFFECTIVE WAYS TO IMPROVE YOUR WEBSITE IN 15 MINUTES
You know the feeling. You really want to get in shape, but getting started is just. so. hard. However, every day you put it off is another step further away from your end goal. In all reality, a little bit of time each day and a lot of discipline can be truly transformational.
The same can be said of your site’s SEO. You don’t need to be an SEO expert to help your website perform like it’s optimized by one. In fact, you really only need about 15 minutes of daily maintenance to keep your site performing at full tilt.
Don’t believe us? Below are some high-impact SEO changes that can increase your website traffic in about 15 minutes a day.
Start with a Website Audit
When was the last time you evaluated your website’s SEO? If it’s been more than a year (or worse, never) time to crack the whip.
There are free online tools that can give you a general idea of what you’re up against. However, hiring a digital marketing agency to perform a SEO audit for you is bar-none one of the best investments you can make for your business.
If auditing yourself, here are four areas you’ll want to pay close attention to:
- Your meta tags and meta descriptions
- The keywords you rank for
- The content on each page
- Your site speed
Quickly Optimize your Site
Ok, so you know where to put your focus. Let’s get down to brass tacks so you can improve your Google ranking and grow your brand.
First, read over your meta descriptions and titles. These are what the search engines use to determine what the content on your site is about. It’s also what users will read before deciding whether to click on your site or not. Remember that your meta’s should be keyword-driven, no more than 160 characters, and grammatically perfect.
Next, make a list of the keywords you’re currently ranking for. Beside it, make a list of the keywords you’d like to rank for. Make sure any new content you’re generating on your site aligns with each of these words and phrases.
Which brings us to step 3, your site’s content. Typically, the more copy you have on each page, the better the search engines will be able to crawl and recommend your site in searches. We tell our clients to come up with about 300 well-written words per page, even the ones that don’t seem like they need a lot of explaining. Bonus points if the content is organized by sub-headings!
Not a wordsmith? This is a time it really pays to hire a copywriter. The more polished your content the more effective your website will be.
Finally, there’s the matter of your site speed – specifically, the speed of your mobile site. You can test your website for free at Think With Google. However, desktop speeds aren’t altogether unimportant. If you want to check both in one go, try the Google Developer site for Page Speed Insights. After it scores your site, it’ll also furnish concrete ways you can improve your SEO and load time.
Remember that just like exercising, small adjustments in your daily routine can accumulate to big, lucrative changes down the line. Apply this logic to your site’s SEO and you’ll be staring down a first-page ranking faster than you can say “Globe Runner.”
And of course, if you want to simply leave it in our capable hands – just say the word!
SPRING CLEAN YOUR WEBSITE IN 5 STEPS
What do you immediately think of when you hear the word “Spring”? Flowers? Thunderstorms? Cleaning? If you’re like us, it’s the latter.
We find Spring to be the perfect time to get our digital ducks in a row. We’re no Marie Kondo, but we’re all about helping clients put their most polished, organized foot forward, too. That often starts with a site audit and subsequent cleanup.
Make sure your website is in full bloom. These five simple steps will showcase the best your site has to offer this season…and beyond.
1. Start with the home front (page).
The most logical place to start is at the beginning. In this case, it’s your website’s homepage. As the most visited page on your site, its ability to make or break your brand cannot be overstated.
Done right, your homepage is an effective sales tool that can help grow your business by leaps and bounds. And when you only have about 15 seconds to get it right, it pays to pay attention.
The single most prevalent layout we see is a scrolling homepage – and for good reason. It gives visitors the opportunity to learn more about your brand without having to click around. It’s also an ideal design for your mobile site. The receptivity among browsers proves that scrolling layouts are simple, easy, and aesthetically pleasing.
2. Update your copy.
Whether you’re switching to a scrolling site or updating one, you’ll want to give your copy a refresher. It’s an effective way to increase your SEO and improve your search ranking. Plus, a lot can happen in a year. Make sure you’re adding any new press you’ve gotten or awards you’ve been given.
3. Upload video content.
Interactive content can be a nice brain break for site visitors. Many sites accomplish this by incorporating video content like GIFs into their landing pages.
Some estimates suggest doing so can increase your conversion rates by 80% or more! Whether you’re showing off products or people on your team, this kind of visual content is captivating and a nice change of pace from the wall of words they’re confronted with on most other sites.
Just make sure to loop video clips to about 5 seconds. It’ll cut back on your load time while helping them appear longer than they really are.
4. Check your links.
Broken links are just plain unprofessional. But if your web host changes its code often (cough, cough WordPress) then the links and content you currently have could stop working without warning.
The best way to catch, and fix, broken or outdated links is to do an annual check.
5. Revisit your titles and tags.
Algorithm changes. They impact us all, but they don’t have to become a source of worry.
No matter which flavor of the week the search engines are prioritizing, some content is a necessary evergreen that may require a bit of pruning.
At a minimum, you should use this Spring to revisit and refresh your:
- Title tags
- Meta keywords
- H-tags
Though browsers may remain wholly unaware, this labor of love is what ultimately marries their search queries with your brand.
As a Dallas digital marketing agency, we’ll take any opportunity to organize our online presence and suggest you do the same this spring.
Need a hand cleaning up? Let us help your site shine.
How To Gain Customer Attention With A Business Youtube Channel
One billion hours. That’s how long we collectively spend consuming content on YouTube every day. The only statistic that rivals it? The 1.8 billion total monthly users that login to watch – that’s a quarter of the world’s entire population! What’s more, when it comes to reaching 18-49-year-olds, YouTube outpaces every other major cable network in the U.S. and 85% of American teens use it, too.
Whether these stats were old news or news to you, they’re undeniably compelling.
Have you been considering starting a business YouTube channel? Grab some popcorn and settle into your director’s chair as we show you how you can use it to capture the attention of your key consumer.
Getting Started
Google bought the video content site back in 2006, and since then the two have functioned as a unit.
Already have an existing Google account? You can easily use it to create your YouTube channel. If not, you can start a YouTube page from scratch and a Google account will be automatically set up for you as a result.
Let’s assume you already have at least a Gmail account set up. Time to create your YouTube business channel.
- Go to YouTube and sign in.
- Take your cursor up to the top right of the screen and click your user icon.
- Access the small gear icon to bring up your YouTube Settings.
- Select the option to create a new channel.
- Choose “Use a business or other name.”
- Enter your Brand name.
- Click create then start creating!
Be sure to fill out the ‘about’ section fully. Remember that since YouTube is a Google product, the more keyword rich your copy is, the more likely it will be to show up in search results. Remember, you can link out to your website and other social media channels, too.
Don’t ignore the cover photo either. This banner is prime real estate for branding – like a virtual billboard for your business.
Suggested Video Content to Upload
Just like any good content marketing strategy, the videos you upload after starting a YouTube channel for your business should cover various aspects of your brand.
Keep in mind that many users turn to YouTube as a source of education, not just entertainment. Whether they’re looking to learn how to make a killer casserole or change a flat tire, they are accustomed to learning a lot of the time.
Use this to your advantage! Have some knowledge base you’d like to share with your customers? Instead of writing a blog post or investing in online advertising like PPC campaigns, show them the best ways to make home repairs or build a brand on social media via vid. The more step-by-step instructions you can give, the better.
Your brand might also consider showcasing:
Product videos. Do your wares require some assembly? The more complex your product, the more you want to encourage your customers to understand the full breadth and depth of its benefits. Upload tutorials, how it’s made videos, and any influencer engagement.
Reviews and testimonials. No doubt your brand is well loved and respected. Make sure potential customers and YouTube viewers know it, too. Uploading video testimonials is a no-brainer. Whether they’re reviewing your products on-screen or singing your praises in person, it’s sure to leave a lasting impression.
Brand identity. From your brand story to behind the scenes footage of your day-to-day dealings, videos are a fantastic way to intro the people behind your products and services. Try telling the tale of how and why your business came into being. Endeavor to participate in charitable works? Share those too. You can even give a virtual tour of your office, warehouse, or production factory – anything that helps humanize your brand.
Whichever combination you choose, make sure you’re creating content that aligns with your business’ target demographic. It’ll entice them to do a little deeper dive into your brand.
Optimize YouTube Videos for SEO
So, you’ve started a YouTube account for your brand. That’s great! You’ve created some clever content and uploaded it to your channel. Next, you have to implement a few easy SEO steps to ensure it gets seen.
Similar to the SEO strategy for your site, take the time to complete each section’s back-end parameters. Start by checking that you optimized the video’s title, description, and tags. They’re essential for drumming up discovery by user and search engine alike. Take your time and ensure each video is supported by keyword rich descriptions and carefully copyedited so as not to hurt your credibility.
Ideally, your goal should be to rank high in Google’s SERP as well as YouTube searches. Though the prior owns the latter, you’ll ideally want to turn up first in both.
Feel like your business’ YouTube channel will a little help getting noticed? Our video and SEO experts can help get the camera rolling.
MAKING THE LEAP TO LIFESTYLE BRAND
Don’t take it personally. Most brands are having trouble increasing engagement with their pop-ups and online ads. That is, everyone except Lifestyle Brands. Some have even proven they can forego them all together, continue attracting repeat buyers, and circumvent the 83% of consumers who say they would block all ads if they could.
How do they manage? Simple. Lifestyle brands are experienced experts. They’re also skilled at identifying their target audience’s deepest cravings and motivating purchasing habits. They use this decidedly personal data to facilitate experiential and emotional connections that engender respect and loyalty from their customers.
So how do these harbingers of inspiration align themselves with culture and promise to help their customers achieve their personal bests? Here are some rules of the road to help you make the leap to a lifestyle brand.
Rule #1 it’s not a product, it’s a way of life
Here’s where a traditional product-first marketing strategy can derail you. Lifestyle brands understand that it’s less about expressly selling products than it is about illustrating how said product can enrich their customer’s lives. In some cases the product may take a backseat entirely, allowing the experience to remain the focal point. Try reverse engineering your marketing plan to prioritize the day-to-day life of your average buyer then figure out how you can connect with and improve it.
Rule #2 you don’t have to be a luxury brand to be a lifestyle brand
If Sour Patch Kids has taught us anything it’s that there’s no requirement that says you have to be a luxury brand to qualify as a lifestyle brand. A few years ago they launched a genius lifestyle marketing plan centering around “The Patch”, a crash pad for musicians in two major music markets: Austin and Brooklyn. Bands were welcome to stay so long as they shared their experience with fans on social media. In doing so, SPK were able to infuse themselves into a hotbed of hip that existed long before the gummies were making mouths water.
Rule #3 align yourself with ideal identities
Self-improvement is often an element of your customer’s ideal identity. Whether that be more altruistic and green, fit and healthy, or creative and adventurous your brand should exemplify what it means to embody said traits. Subaru does a particularly good job of this. Not only are their cars designed to stand up to the great outdoors, they also have a huge charity component. Their Share the Love event crystalizes their spirit of giving, but they also uphold these standards to the smallest detail (can you say composted coffee grounds?).
Rule #4 create a community
So, you’ve solidified your identity and created a compelling brand story that shows customers how you’ll be of service to their long-term goals and values. Now it’s time to get a community rallied around it. At this stage in the game, remember that a little strategic influencer marketing never hurt anyone. In fact, they kind of go hand-in-hand. Just be sure to do your research before reaching out to any lifestyle bloggers. You want to make sure they’re sending the right message to the right target audience.
Rule #5 invest in those invested in your brand
Apple does this well. Since 2009 they have hosted an annual iPhone Photography Awards (IPPAWARDS) ceremony, granting prizes in multiple categories from architecture to sunsets. In this way, their product is really secondary to the creativity of their users, which in turn becomes the main attraction. By encouraging photographers of all to skill sets to submit, they’re rewarding and investing in those that are most loyal to the brand.
In short, today’s most successful brands have discovered the secret sauce to becoming a well-known lifestyle brand focuses far less on pushing product and concentrates its efforts on ideas and ideals.
Still not sure how to make the leap? Let us help you ascent from basic business to the way of life.
CHATTING ABOUT CHATBOTS: MECHANIZE YOUR DIGITAL MARKETING IN 2019
Worried a robot is going to eventually take your job? This blog post may or may not allay your fears. However, if you’re ready to improve your digital marketing strategy in 2019, better build a bot.
If chatbots still sound too 2049, simply think of them as a form of marketing automation.
You probably already use automation in your email drip campaigns to help reach your target audience and generate leads. Bots work similarly.
Chatbots are inexpensive, programmable software that can be designed to automatically carry out any number of tasks quickly and accurately. Their conversational nature can save you tons of time, and early adopters have seen benefits from increased conversion rates to streamlined operations. (More on these in a bit!)
Not sure if automation is right for your business? Let’s talk about just six of the ways chatbots can help take your brand into the future.
1. Never miss an inquiry.
No need to have your employees work the graveyard shift or pay them time and a half for a holiday. Chatbots work 24/7 365 days a year and you’ll never hear them asking off in the middle of your busy season. They’re also helpful in fielding floods of inquiries, so whether you’re getting more web traffic from that cute and clever copy you wrote or from a potent new product, you’ll be ready for the deluge.
2. Do more without hiring more employees.
Hiring new staff means taking a chance on potentially ill-suited personalities. It also comes with more time-off requests (see above) and increased expenses. Whereas chatbots are like a team of employees who always do exactly as they’re told (programmed) for a fraction of the cost. In most cases, a bot can be bought for a few hundred to a few thousand dollars depending on functionality.
3. Market to Millennials.
The overwhelming majority of millennials would rather converse via text than over the phone. Live chat satisfies their instant gratification expectations and allows them to conduct their comparison shopping without commitment. From your end, it’s simply another touch point in which to promote your brand and squelch any concerns that might impede the sale.
4. Increase conversions.
Having a hard time getting traction with your email marketing campaigns? According to Chatbotslife, “Chatbots are seeing open rates of 80%+ and CTR’s of 25%+.” Now, imagine several hundred repeat customers seeing your latest promotional offering. You could be staring down some serious sales.
5. Make internal communications simpler.
With all this talk of digital marketing, it can be easy to overlook the real machine that makes your operation run: your team. Having a system in place to streamline and enhance your internal communications can mean the difference between duplicated tasks and redundancies, and everyone being on the same page working toward the same goal. Bots can be particularly helpful if some or all of your team work remotely.
6. Personalize your online ads.
Who prefers personalized ads? 71% of consumers. You can happily and easily oblige with chatbots on your site. Not providing a customized user experience? You can be sure your competitors are, so time to chat up or bot out. Chatbots can even help you with the preliminary task of information gathering about your core demographic. Their simple if/then formula makes it easy to base responses on the answers users provide in your initial questioning.
Still think bots are bits of dark magic designed to put you out of a job? Try shifting your perspective a little and seeing them for the engagement and traffic tools they are. Use them wisely and let the results speak for themselves.
Not sure which bots are best for your biz? Let’s have a chat.
6 SIGNS YOU NEED A FULL-SERVICE AGENCY
Over the years, our full-service marketing agency has seen a lot of good businesses suffer from bad marketing. Their products are top-of-the-line, their services are the best in the biz, and their customers are wildly happy. Problem is, no one knows about them.
How can it be that a company who performs so well in every other respect struggles to get their name out?
Simple. They don’t have the in-house digital marketing abilities they need to stay competitive. Not that we’re blaming them. Most companies are rightfully focused on the core of their business. They may not have the time or staff to help with anything that feels ‘extraneous.’
But a myriad of SEO algorithm updates, social media changes, and digital marketing trends power our modern day marketplace. Successful businesses, small and large, must have a command of the digital landscape or get left in the dust.
Have you been considering making a change to your marketing strategy in the New Year? See if any of these following scenarios sound familiar. Any one of them could be an indication it’s time to hire a full-service agency.
1. Your freelance staff can’t keep up. There’s no shortage of independent contractors available for hire. While using them as a temporary stopgap may make sense for a time, there eventually comes a point when even they can’t take your business to the next level. They may become overwhelmed with the work and unable to educate themselves on important industry updates at the same time. For that, you need a digital agency who’s already rocketed ahead of the curve, anticipating changes and making adjustments before updates negatively impact your brand.
2. You don’t have the budget for a full-time marketing department. Between benefits, payroll taxes, and training or relocation expenses even a one-person department can cost you a fortune. You also have to spend valuable time and energy onboarding and risk disrupting your team’s established dynamic. When you work with an SEO agency, you get all the benefits of a fully-fledged department without any of the expenses or complexities.
3. You’re feeling creatively uninspired. It takes a lot of mental reserves to consistently supply the kind of compelling content that increases your web traffic and conversions. If you’re already leaving the office every day mentally drained, attempting to create a campaign in your beleaguered state could actually hurt your brand’s reputation. An agency is a cornucopia of creativity with naturally clever marketers who all feed off one another’s ideas. It’s an environment that encourages and cultivates creativity in an ever-renewing cycle.
4. Your core business needs some extra attention. Most folks start a business because they’re really good at a particular job. Neglecting this foundation in order to try and create mediocre marketing materials is likely to cause a collapse. Leaving this role in the capable hands of a full-service digital marketing agency ensures you’re able to concentrate on the core of what makes your brand so great.
5. Your branding isn’t consistent. You only have one chance to make a first impression. These days, that first impression is happening online more and more. If a prospective customer is getting conflicting messages when they research your brand, they’re likely to find someone for the job. By contrast, a marketing or advertising agency will make sure you’re represented professionally and consistently across all applicable social media platforms and online channels.
6. Your business is rapidly expanding. Whether your brand has just landed a huge account or you’re poised for a huge expansion, you’ll need to scale your marketing deliverables to keep up. If you’re looking to grow your business but aren’t sure how, try working with a full-service digital agency who can improve your Google ranking with high-powered online advertising campaigns, masterful content marketing, and more!
Does one or more of these ring true from your business? Time to make contact, and expand your brand.
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