Mobile-First Indexing & Mobile-Friendly Websites

Many business owners don’t understand that their website, even if it’s viewable on a mobile device, might not be mobile-friendly. A website is mobile-friendly if it’s been designed to be properly displayed on a mobile device, such as a smartphone or tablet. This means it can be read, navigated, and all essential functions utilized on a phone or tablet without the user having to pinch, rotate, or enlarge. If your website isn’t mobile-friendly, you’ve probably been missing out on traffic, …

Google Pushes Map Pack DOWN With Organic Results

UPDATE: Our discovery was picked up on 09-15 by Barry Schwartz at Search Engine Roundtable with comments from others in the industry. Many are already familiar with Google’s Local Map Pack. Originally known as the ‘Local 7 Pack’, where 7 local businesses were featured, we saw it cut down to just 3 being featured in August 2015. Landing a spot in the Map Pack, whether it’s been 7 or 3 listings, has provided local businesses many benefits, including: 1. Enhanced visibility in …

What Is the Purpose of Content Marketing?

Content marketing has become a valuable part of online marketing campaigns, but many companies might wonder why. It might not be immediately clear exactly what content marketing is or what it’s meant to accomplish. Others might feel like they have an idea, but actually go about it in the wrong way.