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TIME MANAGEMENT APPS TO MAKE 2019 YOUR MOST PRODUCTIVE YEAR YET

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Sometimes less is more. Except when it comes to time. In which case, more is always more. But just like money, time can’t be created. It simply has to be saved. And as a vital ingredient to any truly productive workday, an extra few hours here and there can accumulate into big bucks.

Searching for some tech tools to help you make 2019 your most productive to date? These new or updated time management apps can do just that.

1. Google Calendar. Ok, ok hear us out. No, it’s not new and has even been the staple of many scheduling platforms. However, the almighty Google Calendar has finally released an iPad app complete with iOS notifications. Alongside the widget is a drag and drop feature and a fresh, modern makeover to modernize this longtime favorite. We wouldn’t be surprised to see other third-party calendar applications step up their game to stay competitive.

2. Grammarly. Any successful digital marketing strategy requires consistent and compelling content marketing. From web copy and blog posts to social media profiles and press releases, words work to increase traffic and sell more. That is, provided you use them appropriately. Grammarly lets you spend less time editing your content and more time writing it. Download the app or extension for a built-in editor that will help ensure your spelling, punctuation, and, yes, overall grammar are by the book.

3. Linkio. Link building is integral to any effective SEO strategy. For the last two years, Linkio has been at the forefront of SEO project management – and for good reason. After all, how can you secure more links to your website if you can’t track your progress? Download Linkio to help you plan which sites to contact, give you the status of each at a glance, and even generate reports to tell you how effective your link building campaign is doing. It’s also perfect for multiple users, making it ideal for your entire team.

4. RescueTime. If time is money then RescueTime is worth its weight in gold. The internet is a black hole of distractions – distractions which can cost you big if not corralled. If you suspect you or your team is getting sidetracked, RescueTime can help you monitor and amend your unproductive online habits. Let it run in the background of your laptop or smartphone and it’ll track how long you spend in certain platforms, websites, or applications. Reports are generated at the end of each day to show you how you’ve been spending your time. Can’t seem to quit that mid-day Facebook scroll? The app also lets you block specific sites or apps based on parameters you set for yourself. Talk about self-discipline!

5. InTime. We don’t know about you, but commutes to our Dallas digital marketing agency are brutal in North Texas traffic. The InTime app aims to change all that. Now, you have the ability to set your alarm based on real time traffic flows so you’ll never again be late because of an incident. It’s especially helpful if you travel out of town for work a lot and are unfamiliar with the typical rush hour traffic patterns. Simply set the destination to your next appointment and it’ll calculate when it’s time to leave so that you arrive on time or early.

6. Universal Password Manager. Data breaches impacted some “765 million in the months of April, May and June alone”, according to USA Today. Even credit reporting agencies like Equifax had unprecedented hacks in 2017. All the literature warns to have different passwords for each account, passwords that are complex and varied in numbers, symbols, letters, and capitalization. But how is one to keep track of all the variations? And what application can possibly be safe enough to house such sensitive information? Universal Password Manager. Its encrypted database operates on multiple platforms, safely housing your usernames and passwords. It can even furnish you a specific password to keep you safe while logging in on public or shared devices.

If you’re really prioritizing your productivity this next year, consider hiring a digital marketing agency to handle all your SEO tactics. Make contact to see how we can help your business blow the lid off 2019.

PINTEREST FOR DADS

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When most people consider the social media platform Pinterest, they typically think of a decidedly female demographic. And that’s not unreasonable; the majority of Pinterest users are, in fact, women. But interestingly enough, Pinterest has reported that around 42% of American dads use the site, as well.

In today’s video, we’ll explore this surprising statistic. Spoiler alert: it can be attributed primarily to the fact that more and more millennial guys are becoming fathers. Men of that generation are typically more involved with child-rearing and housekeeping duties than their progenitors, necessitating the need (and desire) for research in these areas. Pinterest-savvy dads often search for many of the same things that their wives, girlfriends, and other female peers do: cooking techniques, cleaning tips, and DIY Instructables. A father may not be particularly interested in creating a cutesy scrapbook or assembling centerpieces for a garden party, but he might be intrigued by instructions for building a child-sized playhouse or a recipe for a romantic Valentine’s Day dinner.

The bottom line? Don’t assume that you should completely discount Pinterest as an effective marketing platform just because your product or service is aimed at men. You may wind up denying yourself access to a significant number of “dear old dads” that would be very interested in what you have to offer.

COZY UP TO THESE WINTER EMAIL MARKETING BEST PRACTICES

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This year, email marketing drove roughly 25% of Cyber Monday sales. By some estimates, effective email campaigns are responsible for about the same in overall holiday sales, too.

Let’s put that into perspective. The National Retail Federation reported $691.9 billion in holiday sales from November to December 2017 alone.

Could your business use a quarter of $700 billion? Of course it could. Use these winter email marketing best practices to get your cut.

‘Tis the Season for Sending

The power of email marketing is best captured by its ability to increase conversions, generate new leads, and improve customer lifetime value. But at a time of year when you’ll be competing with some 41 billion other holiday promotional emails, you can’t afford to not be on your A game.

Good email marketers also know that if they do their job right, they’re likely to make up to 20% more sales during November and January than any other time of the year. These increases are largely fueled by the relative success of their Fall and Winter marketing campaigns. The more they can capture and hold a customer’s interest now, the better they’ll be able to plan future campaigns when the calendar rolls over.

Below are some tips to give your holiday email campaigns their highest revenue-boosting chance during this peak sales period.

1. Keep it personal.

Personalize your email messages and you’re likely to increase your open rates to about 19%. This is roughly 5% higher than those non-personalized promos.

Try sending customers curated offers and promotions that complement purchases or services of Christmases in the past. You’ll also want to make sure you’re using email segmenting to target folks who’ve shown interest in a particular product but have yet to make a purchase. (More on this in a bit.)

2. Give Tuesday tidings.

Over and over again, email automation studies show that Tuesdays are the best day of the week to send promotional emails. More specifically, 10 am seems to be the sweet spot for firing off holiday, or year-round, email campaigns.

If you’re feeling skeptical, you can always test and track your open rates and CTRs. This will give you an idea of when your audience is likely to be the most receptive.

3. Refresh your mailing list.

No matter how clever your copy, regardless of how great your graphics, you’re still likely to have some inactive recipients. Whether they’ve changed email addresses or simply can’t be persuaded to hear you out, you need to get them off your mailing list. (And maybe on to your naughty list.) If you don’t, you run the risk of it severely dragging down your deliverability rates. Plus, the only real value is marketing to the right people.

Here’s where we continue to sing the praises of email segmentation. It’s an evergreen way to improve your email marketing, and that goes double during the holiday rush. When you segment your email list, you’re able to target your messages to recipients who are primed to receive it – and act on it!

If you’re not sure where to start, use your buyer personas to help you figure out the most strategic way to segment your products or services.

4. Make sure it’s mobile-friendly.

There’s just no getting around this one. If you want your email campaigns to land, they need to be optimized for mobile.

Not only do some 75% of Gmail users access their accounts through their phones, Google’s “How People Use Their Devices: What Marketers Need to Know” study revealed that users are fixated on their phones for about 3 hours every day. About 2/3rds more time than they’re spending on their computers.

Mailchart’s Holiday Email Marketing Report also showed an impressive 63% of emails are read on mobile devices. There’s even been a 65% increase in smartphone sales since 2015. But herein lies the problem: of those targeted, strategically sent emails, less than half were optimized.

A few things you can do to optimize your holiday email marketing campaigns for mobile include:

  • Using alt text. This way graphics that load slowly will still convey a message. You can also optimize the images themselves to cut back on load time and come through more crisp.
  • Sending responsive templates. Otherwise, your content can get distorted to an illegible degree.
  • Shortening your subject lines. They’re the biggest determining factor as to whether your email gets read or recycled. It’ll also help break up content in a digestible way.

Finally, don’t forget to check out your holiday marketing emails on your own phone. Bonus points if you look on an android and apple model!

5. Don’t forget less common holidays.

Sure, Black Friday and Cyber Monday are heavy-hitters, but they’re certainly not the only seasons to send. In fact, there are lesser known events during the holiday whirlwind that are less competitive, in terms of email influx, but no less potentially lucrative.

Think about creating some winter solstice promos. Or make a special full moon related coupon. You can also celebrate the starts of the seasons. Keep an eye on the weather, too. Unusual or intense weather events may be the perfect excuse to offer something extra cozy.

6. Create time-sensitive offers.

Few folks get away from feeling rushed during the holidays. Email marketers can put the pressure on by promoting early bird prices or installing an interactive countdown clock to their email template. At the very least, make sure your subscribers are aware of your holiday shipping cut off dates, lest they wake up Christmas morning to an empty stocking.

Before you hit send on your next holiday email marketing campaign, remember that executing it effectively can mean the difference between high engagement and more momentum for the new year, and a lump of coal in your inbox.

TIS THE SEASON FOR SEARCH MARKETING MIRACLES

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2018 is rounding to a close. Even as we type these words we still can’t believe it ourselves. It was a big year in search marketing and an even bigger year for our full-service digital agency.

Over the last 12 months, we made two huge strides that have helped us live up to our Globe Runner namesake. Between our two big wins at this year’s American Advertising awards and being named one of Inc. Magazine’s Top 10 Fastest Growing Marketing and Ad Agencies in the Dallas-Fort Worth Metro, we’re well on our way to running our corner of the globe.

Join us for a humble brag as we look back on our accolades – plus, some key content marketing strategies that helped us get here.

Globe Runner – an Inc. 5000 Company

4203. That’s our official ranking on Inc. magazine’s 37th annual Inc. 5000. We’re now settled firmly among the admired ranks of other fast-growing, privately-owned companies in the nation.

How did we do it? Well, for starters, we grew our sales 81% in three years, making our Addison, Texas company one of a handful of digital marketing agencies who made the cut.

Yes, we’ve come a long way from our 2009 humble beginnings.

However, we’ve continued to maintain our original mantra: to help companies grow digitally. Though our mission has remained consistent, we’re continually adding new tools and experts to our full-service digital marketing agency, offering clients an internet marketing experience that’s a bounty of in-house creative design, SEO, SEM, and content marketing solutions.

In fact, it was the creative team that was responsible for our next major victory in this year of firsts.

Globe Runner – an Award-Winning Digital Agency

Next, lend us your ear as we sing the praises of our out-of-this-world team. Creative powerhouses Eddie Hale and Brett Dougall spearheaded long-time client Muenster Milling’s new Ancient Grains dog food line and packaging system.

The revamp resulted in Globe Runner taking home two Addy awards (Bronze and Silver) from the American Advertising Federation.

With two prestigious Addy Awards lining our shelves, we’re (humbly) touting ourselves as award-winning comprehensive Dallas digital marketing agency and SEO consultants extraordinaire.

And for good reason.

With the more than 40,000 entries the American Advertising Federation receives each year, the competition was stiff, to say the least. Their mission to reward the art of advertising aligns with our mission to provide our Dallas SEO clients with unparalleled creative strategy.

Essential Search Marketing Must-haves

Are search marketing and content marketing one in the same? Hardly.
Though there’s plenty of overlap, each is nuanced and has a specialized role in increasing web traffic and leads. We used a combination of both to help propel our agency to new heights this year.

Here’s a quick checklist of digital marketing must-haves for 2019 to send your brand into orbit:

  1. Long-term commitment to content. We all understand the value of posting regularly, but all that time you spent creating content and writing great blog posts is wasted if you treat it as a one and done situation. One easy way to commit to your content over the long term is to go back and update past posts that have done well. Add to their word count, bring them up to date. You’ll be surprised how much it can positively impact their SERP.
  2. Write longer posts. Speaking of lengthening your content, more and more studies show that pieces in excess of 2,000 words see more web traffic than the shorter, average 500-word article. Try getting quotes from experts or members of your team. You can also ask members of different departments to do short write-ups then edit them together for a more uniform and expanded post.
  3. Consult your buyer personas. How can you create an effective content marketing strategy without knowing who it is you’re talking to? It’s the main reason our digital agency is big on buyer personas. Every piece of content you publish should be written with one or two of these people in mind. Make sure your entire team has access to them and is so familiar they refer to them on a first name basis.
  4. Engage for more engagement. Having a conceptual understanding of who your target audience is, is one thing. Conversing with them is something else entirely. Make it a point to engage with everyone who’s engaging you. Whether you’re replying to comments they post on your feed or following them directly, the more up close and personal you can get, the more conversions you’ll see.
  5. Analyze your analytics. This should go without saying, but as an SEO firm, data is our bread and butter. Use it to see which posts are performing well and gear your strategy to make more of the same.

Stay tuned to see what we roll out next year! And if you’re ready to ignite your brand with a little search marketing rocket fuel in 2019, make contact with our creative combustibles.

FILTER BUBBLE

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By and large, most folks enjoy feeling special. We want to be catered to, and we like to have unique, one-of-a-kind interactions with others. Many shopping and social media platforms have picked up on this phenomenon and have designed their websites and apps to give their users a “personalized experience.” By analyzing your browsing history and search queries, groups and businesses can often deduce the kinds of things that you like, dislike, are intrigued by, or scroll past without a second thought. And with every bit of data gathered, they get a little better at only showing you things that you want to see. Sounds great, right?

In today’s video, we’ll explain the downside to this constant personalization: when we only see internet articles, social media recommendations, and news reports that cater to our biases, our beliefs tend to calcify. Instead of our worldview being shaped by the constant reception of new information or ways of thinking, we simply exist in an echo chamber that reinforces what we already think is correct. This is known as the “Filter Bubble” phenomenon.

To fight the Filter Bubble, we must make a conscious effort to seek out perspectives that we either don’t understand or don’t agree with. Yes, doing so can be unpleasant or frustrating. But it’s also an important exercise for keeping your mind open to different ideas and opinions!

GOOGLE ALGORITHM UPDATE

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The average layperson probably doesn’t give much thought to Google’s search algorithm. As long as they can type their query into the search bar, hit a button, and get relevant results, then they’re happy! However, most business owners and professional bloggers have a vested interest in making sure that their site shows up on the first page of the Google’s search results. If you’re part of the aforementioned demographic, then it’s actually essential for you to know how Google finds and ranks pages.

In today’s video, we’ll discuss a couple quick, easy ways to make sure that your site is fitting Google’s criteria for “quality” webpages in light of their recent algorithm update. Having great content is crucial, of course, but it’s also a good idea to avoid duplicate content and NOINDEX/NOFOLLOW pages that could make your site seem a bit bloated in the eyes of a web crawler. Don’t forget about usability, page speed, and balance rate, either, as all three are now more important than ever.

Here’s the bottom line: a high ranking on a Google search can turn someone who’s never heard of your company into an interested, paying customer. So don’t let technical issues trip you up! Take the time to do things right, and your relationship with Google will be an advantageous one.

Filed Under: SEO

HASHTAG HACKS TO BOOST YOUR BRAND’S SOCIAL MEDIA MARKETING

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Gone are the days when a good old-fashioned number sign was recognized as anything but the almighty hashtag. Now, add those two vertical and two horizontal lines in front of any word and it creates an online filing system that makes the term or phrase both searchable and discoverable across the web.

It’s so effective that posts which employ hashtags get 70% more likes than those without, according to a study by Agorapulse.

However, hashtag strategies are one part science and one part art. They’re situationally dependent, changing based on both the type of content you’re sharing and the platform that houses it. What’s more, haphazard hashtagging is a quick way to confuse your customers and can even turn them away from your brand.

Want to bolster your social media marketing? Effective hashtags help new target audiences discover your content and connect with your brand? These hacks will help.

Hashtag Research

Researching hashtags is not altogether dissimilar to keyword research. Both require some specificity and knowledge of the niche. They also involve coming up with multiple iterations of the same word or phrase to cover all bases.

For instance, if you know #creativeagency is a fit, you might also try couplings like #agencylife #creativesBTS #agentsoftheagency that have similar terminology but can make contact with different audiences. They each have their own unique online traction but ultimately support and boost your cause. The more combos you can craft, the better.

We recommend researching a tag in Instagram, then looking to see what other hashtags that top posts are using. You can also use the search box drop-down list to see what similar hashtags populate when you start typing #keywords.

As you might expect, there are entire companies whose sole purpose is devoted to discovering trending and popular hashtags. Besides looking on other social media channels like Twitter, Google Plus, and Facebook, you can also visit monitoring analytics sites like:

  • Hashtags.org
  • Trendsmap
  • Hashtagify.me
  • RiteTag
  • Hashtag Etiquette

Different social media channels require different content strategies to trigger the most engagement with your posts. Some are short form, some long, and the same is true when it comes to the corresponding hashtags.

Though all of them technically allow up to 30 tags per post, here’s how we recommend you structure them for each platform:

  1. Twitter – With only 140-280 characters, you’re limited in what you can say. A concentrated approach is always best. Focus first on your key messaging and if you’ve said all you need to with no room left for #’s, that’s a-ok. Well-written content will expose itself, with or without the hashtags. If you do have room for some hashtags though, make sure you’re selective. We’re talking one to three max. Weighing down your tweet with too many tags may make it too heavy to fly.
  2. Facebook – FB was a little late to the hashtag party, and still isn’t huge on them. Still, if you know how to work their system, they can still be an effective means of exposure. Though you’re not limited by character count, #too #many #hashtags #can #clutter #your #copy. Think brevity, relevancy, and intentionality.
  3. Instagram – The ‘gram is a totally different ballgame. We’re pro maxing out your hashtag limit since there’s a generous 2200 character limit and clever ways to disguise your tags within the post itself. Include your collection as one of the comments or by housing them below your post copy with a string of vertical ellipses.
    .
    .
    .
    #so #it #will #look #something #like #this
    And speaking of Instagram…

Did you Know?

  1. Hashtags have now been deemed clickable from your profile! Adding them to your intro could be a good traffic tactic.
  2. Users can follow entire hashtag streams! Anything that piques their interest is fair game. When they follow a particular topic, content that correlates will populate their feeds anytime a post uses the specified hashtag.
  3. You can even include linkable hashtags in your Instagram Stories! There’s a sticker expressly designed for this purpose. When a follower clicks it, they’ll be transported to the hashtag’s feed, same as they are when clicking directly from a post in your main IG page.

Types of Hashtags

Here’s where we do some hashtag heavy lifting. These various varieties allow you to craft your own personal hashtag strategy. Use some, all, or a combination to help you meet the masses.

#BrandedHashtags – They create a direct line to user-generated content that aligns with your brand and are great at generating awareness. Ex: #GlobeRunnerRockets

#LocationTags – So much of a good SEO strategy is based on incorporating your location. Your products and services are likely to have great appeal with local audiences. That is, if they know how to find them. For example, if you run a pet supply shop in North Texas #dallasdogs could be a nice addition to your posts.

#PromoHashtags – Hosting a contest or giveaway? You’ll need entries to enter. Hashtags like #contestalert and #instagiveaway are like spotlights that can draw bigger crowds that may not have previously interacted with your brand.

#TrendingTags – Though it’s probably not accurate to say hashtags themselves are a trend, some individual tags definitely are. Weather, politics, and current events all drive popular hashtags that can temporarily spike specific searches. Pay attention next time there’s a Google Algorithm update or Apple announces a new iPhone version – you’ll see what we mean. Just be careful not to be too controversial with your posts or tags. It could dissuade or alienate some of your customers.

#TagsForTheMasses – Though we recommend you aim for specific, niche hashtags where you can, there’s certainly a time and place for hashtags with more mass appeal. These are evergreen words and phrases that are highly applicable to almost any post you share. They’re used frequently and searched equally so. Just make sure you have a nice mix so you don’t get lost in the crowd. Examples would include tags like #instagood and #love.

In the end, there are no hard and fast rules when it comes to hashtags. Character limits, yes. But no rules. When in doubt, exercise your best judgment. Using hashtags to identify and support what users are seeing is usually #best.

GOOGLE DUPLEX

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A lot of people grumble when they call a business or customer service line and wind up talking to a recording instead of a real person. But how would you feel if you spent several minutes conversing with someone on the phone and then later learned that the “person” you spoke to was actually a computer? This may sound like something straight out of science fiction, but with the advent of Google’s new technology, this scenario may become more and more common in real life!

In this video, we’ll discuss Google Duplex, a program that acts as a “virtual concierge” for consumers. Here’s how it works: if you tell your phone to make you an appointment at a local business, the program won’t just reserve one using an online scheduling interface—it will actually call the business and “speak” to an employee. And it’s so skilled at parsing language and responding in a realistic way that the employee may not realize that they’re talking to a digital application. In fact, the AI was initially so convincing that, after its debut, Google later agreed to add a forewarning of sorts to the digital calls so that people wouldn’t be fooled.

As far we’re concerned, this technology is astonishing, thought-provoking, and maybe just a little bit spooky…

Filed Under: SEO

DIGITAL MARKETING TRENDS TO RULE 2018: Q4

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Part 4 of a quarterly digital marketing guide from our agency experts.

They say all good things must come to an end. In this final segment of our quarterly digital marketing trends for 2018, we’re committed to helping you complete the year on top of the world.

For the last time this calendar year, we’ve used our collective brainpower to construct a snapshot of the digital landscape. Flashpoints in SEO strategies and social media marketing, as well as PPC and web dev developments, await you.

Think back on your business goals at the beginning of the year. We’re here to make sure no box is left unchecked. As you prepare to blast out of 2018 and into the next fiscal year, let this final digital marketing mix help you warp speed past the competition.

Here’s your digital dose of everything fueling 2018 marketing trends in Q4:

Technical SEO/Link Building:

1. FAQ, Q&A and How -to search snippet results

Soon there will be even more ways to showcase your content in Google. At last month’s Singapore conference, Google showed what types of previews users will see in their search results. The idea is to use a variety of Q&A, FAQ, or How-to formats to make sure search results are as relevant and useful as possible.

2. New Search Console

Soon, owners will have more access to manage access and adjust permissions for users and other sites. Reporting features are also more robust, promising swift and welcomed changes to the search console.

3.Responsive search ads

Could you use a third headline and little more descriptive text in your responsive search ads? Google has given the green light for you to text long and prosper. You’ll now have up to 90 characters to make your elevator pitch in responsive and text ads!

Social/Content Marketing:

1. Hootsuite updates

Hootsuite Inbox Beta gives you swift, consolidated access to your Twitter Direct Messages and Facebook Private Messages. If you’re looking for an additional channel to connect with customers, this will help. Monitor your messages from multiple profiles for increased oversight of complaints and compliments. Be aware these have taken the place of your Twitter Inbox and Outbox Direct Message Streams.

Hootsuite Explore isn’t yet available to everyone, but likely will be. The feature helps source brand mentions from anywhere on the web so you can tune into the conversations that matter most. They’ll even put them in a timeline where you can segment and analyze based on filters like the location.

2. Live video!

It’s become a big deal on social networks like Facebook. You’ve probably seen them start to pop up on the right-hand side of your feed. Now, you can read comments and respond to users in real-time. Why is this important? According to Livestream, “80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.”

3. Chatbots

These digital conversation starters themselves are nothing new, but they are growing and integrating with all variety of social media platforms. For instance, Pizza Hut is one of the first national chains to allow customers to order food through their social media accounts using a chatbot.

4. Influencer Marketing

We’re no strangers to influencer marketing strategies. If you read our blog you’re in on them, too. Now, instead of partnering with celebs and other big-time figures, companies are increasing their credibility with micro influencers. According to one Forbes report, “Research shows that micro influencers have 60% higher engagement rates than traditional celebrity influencers.” The same study suggests a more than micro 22% increase in your conversation rates using the tactic.

PPC:

1. Google AdWords rebrands to Google Ads

The latest AdWords update ushers in a big push for machine learning and smart ads. It comes with a new marketing platform and Ad Manager to help you advertise over multiple channels while making sure you’re appealing to the right target audience.

2. New Expanded Text Ads

Differentiating yourself from the competing links on a SERP just got easier. If you feel like you’re having déjà vu it’s because we already alluded to this in our SEO link building section. It’s important enough that it bears repeating. What can the three headlines and expanded 90-character count descriptions do for your brand? A lot. One Wordstream piece reported, “Google found these larger ads received 15% more clicks than other ad formats…[and] saw that advertisers increased their ad CTR by an average of 20% after making the change.”

3. Updated Exact Match Keywords

As culture evolves so does our language. Dictionaries are updated with several new words a year and our day-to-day lexicon shifts with the times. How we search is following suit. Very soon, exact match keywords no longer need be exact to show up in search results. They need only be variants that convey the same meaning through synonyms, paraphrases, and other results that clearly satisfy the user’s original intent.

Website/development:

Our fearless web dev keeps us abreast on all things front and back end. Here are some quick updates that made it across the desk last month.

  1.  Chrome 70 is now in beta
  2.  Chrome (68) brings a new “not secure” notification when visiting HTTP pages
  3.  Firefox 62 supporting variable web fonts
  4.  PHP7.3 is coming soon
  5.  TypeScript 3.0 was released
  6.  Safari’s Intelligent Tracking Prevention (ITP) and how to debug websites
  7.  Starting in October, most browsers will distrust Symantec TLS certificates entirely

Whatever your hopes for expansion were in 2018, lead generation to increased web traffic, we hope these guides have helped you navigate the terrain successfully. Until next year!

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