SHOWCASE SELECTED STUDENT ARTWORK FROM SHELTON SCHOOL
For more than forty years the June Shelton School and Evaluation Center, a center famous for its unparalleled curriculum, dedicated its resources and highly trained staff to helping those who learn differently engage and empower themselves for the future. By doing this, they encouraged all students with learning differences, such as dyslexia, to work toward a common goal and reach educational milestones successfully.
Among its staff are various Alumni including the reputable entrepreneur and Globe Runner CEO Eric McGehearty, a man who proudly credits a large portion of his success to the time he spent studying with the professional staff of the Shelton School. As a means to give back some of that amazing success he gained from attending this school, Eric, along with his SEO and online Marketing Company, decided to once again represent the amazing talent found at Shelton School.
During this event, parents and guests are invited to see some of the Shelton School’s best artists showcasing their work. Among the pieces to be shown, expect to see artists of all age groups and backgrounds, as well as a variety of learning differences. Through differences come unique perspectives, and guests might just leave with a renewed sense of wonder.
The student showcase begins on Monday, February 20th and will run until Friday, February 24th. On opening night, Monday, February 20th, parents are invited to come see the talent of their children and their children’s classmates firsthand.
In total, roughly 20 art pieces of all mediums will be viewable at Gallery 550, located inside Globe Runner’s Addison office. This is only the second time in the school’s history that students will show in one of Addison’s few art exhibits, as well as the city’s second business and gallery combination.
“As a sculptor and MFA graduate of the University of North Texas, supporting and encouraging future artists is as close to my heart as the Shelton School itself,” Eric says, “The goal of Gallery 550 was always to make meaningful contributions to the Addison community through art. I’m so pleased to have found a way to support both the community at large as well as the invaluable work and enormous talent of the Shelton School.”
Linda Kneese, Head of Shelton School, says, “The arts are a very important part of the education students receive at Shelton. We are proud to be able to highlight their talents in this show.”
About Globe Runner
Globe Runner is an Addison, Texas based search engine optimization (SEO), content marketing and digital advertising agency. It has over 60 local, national and international B2C and B2B clients in consumer-packaged goods (CPG), beauty, credit repair, fashion, healthcare, home and interiors, jewelry, legal services and sports. Globe Runner sits on the boards of the Dallas Fort Worth Search Engine Marketing Association (DFWSEM) and the Social Media Club of Dallas (SMC Dallas). The agency’s staff and work have been featured in the Wall Street Journal, Forbes and Adweek.
About June Shelton School and Evaluation Center
The June Shelton School and Evaluation Center was founded by Dr. June Ford Shelton in 1976. It has since grown over its 40 years into an international demonstration, resource and research center. With a staff of almost 250 the Shelton School serves close to 915 students with learning differences, including dyslexia and related disorders. The school provides specific instruction/remediation for students in pre-school (3 years of age) through 12th grade in a supportive and nurturing atmosphere. Drama, music, art, library and PE/athletics enhance the total school program.
Shelton’s Evaluation Center provides psycho-educational assessments for clients from the Dallas area and beyond. The Teacher Education department provides teacher training in a variety of programs including SEE, Alphabetic Phonics, the Association Method and Montessori Applied to At-Risk students. Other private services offered at Shelton include Occupational Therapy and Sensory Integration and Social Skills Therapy. Both services are provided through Integrative Pediatrics.
HOW TO IMPLEMENT SCHEMA INTO YOUR CONTENT
If you’re looking for a new technique to enhance your SEO, Schema is a powerful tool to boost your search engine result pages, also referred to as (SERPs). Not too many people use Schema, but it’s something that most people see and interact with on a daily basis.
Why Is It Important?
Not only does Schema enhance your general search engine results, and the way that they are displayed to users, but they can improve your click through rates on your website. Schema allows Google to show your website to a larger variety of searches, further gaining the attention of a wider audience.
Where & How To Use Schema
There are a variety of ways you can implement Schema into your own content in order to enhance your rich snippets, and expand your audience.
When you use Schema markup on your own company reviews, you can cherry pick which ones you like the most, and have those displayed to users. Keep in mind you might consider throwing in at least a 4.0 star review, over 5 star reviews to make it seem more realistic. A 4.8 star review will make your company stand above the rest, without looking too good to be true.
Health plays an important role in our lifestyles today, and with everyone monitoring their calories (especially with the New Year just starting), restaurants will want to inform their customers of the nutrition facts for their food. If you’re a restaurant owner, or any type of food related industry, an easy way to add Schema to your business page is to use the markup to create nutritional facts for your users to read.
Other Examples
Celebrities/Public Figures
This example of Oprah Winfrey shows specific information about her life, including her birth date, zodiac sign, and educational background. This information was embedded in the code in order to produce the rich snippet and improve SERPs.
Events
When you use a site, such as Ticketmaster, it’s easy to see the Schema implemented in the search results. By incorporating Schema, they’re getting free additional links, as you can see in the sample, by providing specific dates and show times that link directly to that performance to purchase a ticket.
Movies
The next time you search for a movie, or a website, such as IMBD, you’ll find that Schema comes in handy when trying to find specific information, like ratings and genre.
GOOGLE CHANGES NEW SEARCH RESULTS PAGE LAYOUT
Google is constantly updating to keep up with the latest in trends and digital developments, and recently they’ve made some subtle, yet important changes to the search results page layout. Although they are cosmetic, these small changes can have quite a big impact, and play a much larger role when it comes to tracking analytics for both paid and organic searches.
Below is the before and after pictures of what Google’s design was, and what it looks like today for their homepage.
Before
After
The subtle design features a much more distinct box around each item, with a drop shadow on the home page. You can find that changes were made to both the search results, as well as the search engine page.
Each search result is now more distinguished, and as you can see from the image below, the ads are more difficult to decipher from the organic results. The only thing that really separates the ads from the organics is the small green box to the left of the ad. This small separation will make it more difficult for users to identify the difference between the two, and I expect it to increase click through rates on the ads.
I first noted this change as of 01/19/17, and we’ll continue to track changes to the search results. We will be tracking to see if there’s any change in paid versus organic traffic for our clients.
FREE 2017 CONTENT CALENDAR TEMPLATE (DOWNLOADABLE)
Last year, one of our most popular blog posts was our free 2016 content calendar via Google Sheets, complete with sections for your social media posts so that you could plan out your whole year of content marketing. In that spirit, we’ve updated the calendar and once again it’s free to download and use at your discretion.
How to use this content calendar template:
- If you can open it, then it’s saved onto your Google drive. To save your own copy that you can edit, simply go to File –> Make a copy to have your own. There is no need to request us for access to use the sheet. Repeat: There is no need to request us for access to use the sheet!
- Navigate the months using the tabs at the bottom of the screen.
- US Federal holidays are highlighted in blue. Weekends are highlighted in pink. Just so you don’t mistakenly schedule a blog post for the weekend.
- Key dates for the months are listed in Column C-D. We deliberately added a generous helping of silly days (hello, Barbie Day on March 9), famous birthdays and today-in-history entries for the occasional moment when we run out of clever things to say on social media. You can change these of course to the type of content that makes sense for you.
- This calendar was completed within the last few days. Obviously a lot of things can happen between now and 2017. We encourage you to check other sources in case you’re building campaigns around sports and other special event dates.
Ready to plan out your year?
Download our exclusive 2017 Content Calendar Template
Plan out your entire year in one place.
I’m interested in SEO/PPC services
OLD WORLD, NEW FRONTIERS: CLIENT CELEBRATES HOLIDAY SUCCESS
With Thanksgiving being tomorrow, gratitude has been on my mind a lot lately. While the list of things I am grateful for is extensive, working with amazing, local companies run by incredible people is pretty high on the list. I wanted to take a little bit of time out of my day to say thanks to one of our partners here at Globe Runner, so I made my way to Old World Stoneworks.
Old World Stoneworks is a pioneer in the cast stone fireplace mantel industry that began in Dallas over twenty years ago. Yellow, red, and brown leaves lined the streets of the gorgeous Vickery Place neighborhood on my drive there. General manager Mike Jung and his company have a breathtaking storefront that displays what you should expect when ordering a cast stone fireplace mantel with them.
I got a chance to sit down and talk with Mike about some of the exciting projects him and his company recently wrapped up. Their artisan stonework was featured on the long-running home improvement show “This Old House” on PBS, and the episode will air this season. The showrunners reached out to Mike about installing one of their fireplaces for the house in Arlington, Massachusetts they were renovating. Another exciting development is a partnership with La Madeleine to do cast stone fireplace mantels for some of their locations such as the restaurants in Austin and Fort Worth.
One of the collaborative efforts between Old World and Globe Runner was the updated platform of their website. They sought to make it more retail friendly and Mike told me, “We are excited from a business perspective to see how e-commerce does” in 2017 and beyond.
Old World prides itself on designing and creating their mantels locally. The production of the fireplaces are all done in the Dallas suburb of McKinney. The passion for the product that the entire team shares was infectious. On days like these I can’t help but express how thankful I am thankful for the privilege to work with companies like Old World Stoneworks. I hope you all have a happy Thanksgiving, too.
GOOGLE ADWORDS EXPANDED TEXT ADS – HOW ARE THEY CHANGING PAID SEARCH?
Earlier this year, Google announced expanded text ads that would change the way PPC advertising would work. The main change is that instead of having a 25-character headline with two 35-character descriptions, you’d have two 30-character headlines and an 80-character description to play with.
So what effect does this have on PPC advertising? There are a few things that you’ll need to keep in mind.
Uniformity Across Devices
One of the goals of expanded text ads is to make advertising more uniform across devices. Previously this year, Google cut out side ads on desktop, removing some of the distinction between mobile and desktop devices and—incidentally—allowing more space for ads. This was a natural lead in for expanded text ads.
More Words, More Freedom
Ultimately, expanded text ads allow for nearly 50% more text, and the structure changes somewhat. This doesn’t just mean you’ll have more room to convey your message—you’ll also need to restructure your ads to make the best possible use of the new format.
Some of the rules remain the same. Your headline will most likely be read first, and the description last (if at all), just as before. But now that you have two headlines, you’ll be able to incorporate more information, a stronger call to action, more engaging wording, etc.
You’ll also need to prioritize what goes where, since the first headline will almost certainly be noticed, but the second headline (depending on the device and the length) may appear on a second line or even be truncated.
Mind Your URL
Another change that has been made is the way your URL is displayed in the ad. Expanded text ads extract the display URL from the final URL, which you can then customize with up to two paths tacked on to the end. It’s best to match these paths to your ad’s keywords to make it more relevant—and thus more likely to be clicked.
For more information on PPC services, call or contact the office of Accelerate Online Marketing today.
5 REASONS TO RUN SEO AND PPC TOGETHER
When determining their online marketing strategy, many companies feel like they need to opt for either SEO or PPC. After all, they both ultimately achieve the same end—attracting visitors to your site and increasing revenue. Using both might seem redundant.
The truth is it’s not redundant at all. SEO and PPC do reach the same ultimate goal, but they do so by different means. PPC is highly targeted, whereas SEO is more organic, and the two can bolster each other dramatically. Following are five reasons why the two should be combined:
- Expanded data: When researching the effectiveness of keywords, using SEO and PPC helps you figure out what’s most effective by providing more overall data. This lets you quickly figure out what changes to make and increase clickthrough and conversion rates more promptly, making you more agile.
- PPC generates results quickly: Not only does PPC bolster keyword data, but it does so very quickly. This makes it optimal for testing keywords prior to use in an SEO campaign.
- SEO helps find long-tail keywords: Just as PPC helps inform short keywords, SEO can help you gather data on long-tail keywords. It does this naturally, and it can help you improve your PPC campaign with more targeted wording.
- Dominate the results page: A very practical way that PPC and SEO help each other out is by essentially doubling your presence on search engine results pages. Assuming both your ads and your content are well designed, you’ll be able to have organic results as well as paid ads appear on relevant searches.
- SEO can reduce PPC costs: In certain industries, high ranking keywords will demand a large price for PPC. In these cases, it’s more cost-effective to use these expensive keywords for SEO while targeting the cheaper ones in your PPC campaign.
At the end, the two combined add up to far more than either could accomplish independently. Contact the dedicated Digital Rockstars at Globe Runner to learn more about how our Dallas SEO services and PPC services can benefit your business.
GALLERY 550 OPENING AT GLOBE RUNNER HQ A SMASHING SUCCESS
On Thursday, October 13, Globe Runner held its third official Gallery 550 exhibition at its Addison, Texas, offices and it was a resounding success.
Clients, members of the public and employee family and friends flooded into the office to see what artist Alejandro Castanon cooked up (the open bar didn’t hurt either). What they found were inspired, vibrant paintings depicting some of Dallas’ most iconic landmarks, from the Old Red Courthouse to the city skyline, as well as a host of pieces dedicated to musicians such as Amy Winehouse, The Beatles and Kurt Cobain.
Alejandro and the Globe Runner team decided the best way to spice up the event would be to raffle off a live painting. A portion of the proceeds from the raffle was donated to Breathe Boldness, a foundation created by Dallas Cowboy Joshua Thomas with the goal of feeding 100 million homeless people.
Alejandro and the Globe Runner team decided the best way to spice up the event would be to raffle off a live painting. A portion of the proceeds from the raffle was donated to Breathe Boldness, a foundation created by Dallas Cowboy Joshua Thomas with the goal of feeding 100 million homeless people.
Huechteman Photography
WHICH HALF OF YOUR MARKETING IS WORKING?
Have you ever thought to yourself, half of my marketing works just don’t know which half?
It’s a common problem that marketers run into and owners definitely face. Some have tried to conquer that problem and I will say there are a lot of things that can be done to figure out which half of your marketing is working.
I would like to go deep on that topic and figure out what we can do to track marketing better and determine what’s actually effective and what is a complete waste of money.
Call Tracking
Some of the tools that we use are call tracking, so what we like to do is track every single phone call that comes in to the business. Ideally we put a dynamic call tracking number on the website. That way each individual user that makes a phone call gets a different phone number. By showing them a different phone number, we know exactly which user triggered the call. By knowing the user, I know which campaign they came in through. The other thing we can do is separate out last click attribution from original click attribution.
Click Attribution
So let me break that down for you. What I mean by that is last click attribution is the last thing that they did before they made a purchase. I attribute that campaign with the visit. Let’s give an example. If somebody saw an ad that you were running on Facebook and came to your website but did not purchase, they left your website and came back a week later and made a purchase. But when they came back, instead of coming through Facebook, they came from google search. Which one of those campaigns actually drove that sale?
Was it the last click or the first click that purchaser made? Well they are both important actually. But I would really like to know whether or not my Facebook campaign was effective and generating more awareness that then brought that customer back later. I would like report, and what we do today is implement some very sophisticated marketing software that allows us to tie back the original time that a visitor came to my website. We know exactly when they came to the website first. When they do identify themselves by making the purchase, I can connect the dots between the final purchase and the first time they visited us.
So now we know the entire life cycle. and we can report back, last click attribution and initial awareness, or first click attribution.
Those are just 2 methodologies that we use to report to clients how we are performing as an agency and which campaigns are performing which ones are winners, which ones are dogs.
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